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Improve Your Floral Industry Website on a Budget

When it comes to florist website design or any kind of floral industry website, there’s always room for improvement. Learn how to do it on a budget.

written by: Sahid Nahim | 13-10-2021

As the world becomes more tech-savvy and e-commerce takes over the market, high-functioning websites have become more important than ever. This is especially true for the floral industry, which has seen a massive spike in e-commerce over the past few years. When it comes to florist website design or any kind of floral industry website, there’s always room for improvement. Learn how to improve your floral industry website on a budget here.

Hire People For Your Floral Industry Website Who Understand Your Business

When hiring to help improve your business, it’s essential to ensure that they know how the industry works. Otherwise, they’ll be reliant on you and won’t be able to make decisions specific to your niche. Eliminate guessing and learning on the job by hiring a flower industry consulting firm. Not only do they specialize in your niche, but they know exactly how to boost business.

 

Improve Your Floral Industry Website on a Budget Photography

 

Use Fleurography.com

Using a professional image-editing service like Fleurography.com makes sure all pictures on your website are uniform and have a professional look. When it comes to florist website design, aesthetics are vital to success. Try out Fleurography.com for free here.

Add a Lead Magnet

One of the main things that hiring a flower industry consulting firm will teach you is the importance of lead magnets. These drive traffic, attract new customers, and can lead to increased sales and subsequent growth.

 

Improve Your Floral Industry Website on a Budget Fleurography

 

Let Clients Schedule Appointments

When it comes to florist website design, one of the most important things you can do is add an option to schedule an appointment. Giving clients a direct line to you makes them more likely to contact you and purchase goods or services.

Allow Visitors to Open Accounts

Likewise, it’s essential that you give flower wholesalers or florists the option to open an account. In the B2B world of the flower industry, wholesalers and farms can do a better job at using their website to capture potential customers and allowing a potential customer an option to request to open an account is basically creating the start of a sales funnel for your team. It is important to use your B2B or consumer floral eCommerce website as a way to capture potential customers and not just to talk about how great your product is. Using a call to action – like open an account today – is proven to increase business. For example, it is said CTAs like this can increase conversion rates by up to 121%.

 

Improve Your Floral Industry Website on a Budget Website Design

 

If your website is older than 5 years, you definitely need an upgrade. Websites are a calling card and the first impression any potential customer gets of your business. Modern, optimized, and responsive websites are built for engagement and conversion. If your floral eCommerce or B2B website is outdated, it can severely impact your business growth and sales.

Visuals and Layouts

For example, speed is one of the most important aspects of SEO. Since 47% of users expect a page to load within 2 seconds and 40% abandon the website altogether if it takes more than 3 seconds to load, it’s more important than ever to ensure your floral website is up to date. Visuals and layout are also important since 38% of users stop engaging with websites they find unattractive.

 

Improve Your Floral Industry Website on a Budget Florist Website

 

This is where flower industry consulting comes in. By improving speed, images, design, and user experience, you can improve conversion rates and see massive growth. If you want to save time and money, hire people in your niche. New Bloom Solutions believes in innovation and helping your business bloom. Schedule an appointment with us today to improve your floral industry website.


Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets.

​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.

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