Corona Lockdown? Show Yourself Online!

How to get Attention, Interest, Desire and Action from your (potential) customers these days?

written by: Marcel de Romph | 15-04-2020

AIDA Now Online for Florists

How to get Attention, Interest, Desire, and Action from your (potential) customers these days? The effects of the global pandemic and its consequential (partial) lockdown are that people go online more than ever for engaging with others, for their information and inspirational needs and for their shopping. How do you adapt to this online society? Let’s re-define the good-old marketing model AIDA.

The Origin of AIDA

The AIDA model is one of the longest-serving models used in advertising, having been developed in the late nineteenth century. Marketers use the letters of AIDA to indicate where somebody is in the process of buying: Attention, Interest, Desire or Action.

AIDA Now Online for Florists

So, marketing already existed over a hundred years ago. In fact, drawing attention for a product is something traders have been doing since humans started trading, thousands of years ago. Attention, Desire, Interest, and Action have practically always been there; it has merely been adjusted to this evolving world. In our floricultural business these days, AIDA happens online through webshops, social media, and inspirational online magazines and platforms.

Your Customers Are Online

In our line of work, floriculture, everyone’s online: breeders, growers, wholesalers, retailers, florists, and consumers. And everyone follows the same path of AIDA. It took a digital (r)evolution and handy tools like fast computers, broadband internet, and smartphones. We have online access to the whole world.

AIDA Now Online for Florists

AIDA Has Evolved Along the Way in Comparison To the Offline Path

• Attention (or Awareness) is still the starting point, but more and more often this is brought to you in your email box, web browser, and smartphone. Also: for the sender of the messages, digital media are much cheaper than print media.
• Interest comes no longer by just looking at a product picture or its specs but through stories. In today’s marketing people are centralized, not products. People want to know what’s in it for them.
• Desire is a consequence of the stories told by the products. When they touch the reader personally, they are more likely to raise demand.
• Action is then the goal. Not the final goal, because marketers believe that true marketing is not only to sell but make customers so happy that they will come back for more.

Do you believe in online? Check how AIDA could work for you.

AIDA Now Online for Florists

Marcel de Romph

In my view marketing revolves around knowing "why": Why does someone want something, search for something or do something? Knowing the answer to the “why” question enables you to serve a customer optimally. I want the customer to be so satisfied with his purchase and the service that he comes back time and time again.

All author blogs
Related blogs
15 Decorum Plants of right now - on Thursd. Featured
15 Decorum Plants of Right Now

All available at your local wholesaler!

Peter van Delft in gerbera greenhouse - Featured
Peter’s Weekly Menu 2020 – week 37

See what's hot this week at Flora Holland Aalsmeer

Knowledge Is Really Important for Florists
Knowledge Is Really Important for Florists!

It's more than just the creative part of the job

Helichrysum or Xerochrysum Bracteatum featured foto - regine motmans blog on thursd
Helichrysum or Xerochrysum Bracteatum, My Aunt Called It Everlasting Gold

Why I admire this golden everlasting flower with its crispy feel

Dried flower DNA of flower designs - wildflowers wodka greenflor - featured photo - on thursd
Dried Flowers are Part of my Flower Arrangement’s DNA

An installation that symbolizes a warm hug in an intense period

How I Fell in Love with Dried Flowers
How I Fell in Love with Dried Flowers

Adding happiness to dried flowers

Floral Bath on the flowers - Poppykalas - featured photo
Creating a Meditative State of Mind with Dried Flowers

Awaken the senses with Poppykalas’ underwater world installations

The Perfect Modern Vintage Wedding
The Perfect Modern Vintage Wedding

It is time to fall in love with dried and bleached flowers

all products

all florists

all growers

all breeders

all traders

all essentials