Queen Genetics

Innovative, Sustainable, Long-lasting

Queen® is a 3rd generation family-owned company established in 1939. Today, Queen® is divided into three business units of high expertise and knowledge that work closely together to serve the company’s mission to create innovative, sustainable, and long-lasting plants and genetics, meeting the demands of modern consumers and growers worldwide. Our breeding department, Queen Genetics®, is a trusted and reliable partner in supplying healthy cuttings and growing instructions to growers in more than 75 countries around the world.

Strict Selection

At Queen® Genetics, we breed innovative and high-quality varieties, always going through strict selection work to ensure the best standard on the market. Our primary focus is to breed new varieties with optimal growth habits, uniform appearance, and superior longevity. Furthermore, it is a great priority to minimize the use of growth regulators and develop naturally compact plants with high ethylene tolerance that stand out at the point of sales. Our wide and remarkable product range covers Kalanchoe, Kalanchoe CutFlowers, Succulents, Romantic Roses, Tiara Euphorbias, Kiwi Hebe, Maya Dahlia, and Regent Asters.

More Than 50 Years of Dedication

With more than 50 years of dedication, targeted innovation, and experience with R&D activities, our product portfolio continues to expand. At our 120,000 m2 nursery in Denmark, our innovation team continually sets new market standards for high-quality plants and growing conditions. The innovation team is responsible for our genetics, quality control, testing, and implementing new equipment and plant technology. Our cuttings are produced at additional facilities in Turkey and Vietnam, where the climate is particularly ideal for mother plant growth.