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The Potential of Social Media for Florists

Sarah is sharing her journey from event planning to floristry, as well as what it took to step into the luxury wedding realm

written by: Team Flower | 26-11-2019

Sarah Campbell podcast header on Thursd

Sarah Campbell joins us on this episode of the Team Flower Podcast. Sarah is a renowned wedding expert who has launched multiple wedding businesses. In her early 20s, Sarah found her calling in the wedding industry and founded a thriving event planning firm. From that experience she saw a need in the industry for a high-end florist serving the Maryland/Washington, DC regions. Seeing this need, she launched Intrigue Design & Décor, concentrating on weddings and social events up and down the East Coast. This business grew by leaps and bounds, quickly becoming known for lavish floral installations and over-the-top wedding designs.

 

Sarah Campbell podcast installation on Thursd

 

Sarah is sharing her journey from event planning to floristry, as well as what it took to step into the luxury wedding realm. We’re talking about the hot topic of burnout and the importance of taking a step back to rest and reconfigure.

Listen to the podcast by Team Flower

Sarah is also going in-depth on the dos and don’ts of using Instagram to build your floral business:

  • The importance of listening to your audience’s needs, not comparing to others
  • Pivoting and using the power of analytics and the algorithm
  • The power of consistency and being present
  • Ask for what you need
  • Using captions to connect to your audience

 

Sarah Campbell podcast lesson on Thursd

 

Sarah Campbell podcast workshop on Thursd


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