fbpx

Articles

Hollanda Roses by Porta Nova

Beautiful and reliable traditional Dutch red roses grown with craftsmanship and passion

written by: Porta Nova | 22-04-2021

Hollanda roses by Porta Nova - on Thursd

Porta Nova Broadens Range of Roses With New Sub-Brand ‘Hollanda by Porta Nova’

Hollanda Roses are beautiful and reliable traditional Dutch red roses grown with Dutch craftsmanship and passion.

Available from April 23.

Why HOLLANDA roses?

Thanks to the expansion of the company and an exchange with fresh plants at the existing company, we can perfectly build the plants in the coming years to once again go for the very best quality all year round. We give the plants ample time and a slightly higher average temperature, which we combine with improved cultivation techniques. As a result, the plants become much healthier and the quality of our Supra, Unica and Magna will be further enhanced.

 

Hollanda roses by Porta Nova - on Thursd. dutch house

 

 

An additional advantage is that we can also select an extra batch of quality roses from the greenhouse in the coming years. They have the reliability, tightness, subtle scent and vase life Porta Nova roses are known for, but are less thicker in terms of bud and stem. We call these roses “Hollanda by Porta Nova”.

With this we hope to make the Porta Nova quality roses accessible to an even wider audience.

 

Hollanda roses by Porta Nova - on Thursd. Old master

 

Packaging

“Hollanda by Porta Nova” has its own recognisable delft blue foil packaging. They are available in lengths 40-80 cm and bundled per 10 stems.

 

Porta Nova Hollanda packs

 

Centuries-old knowledge and passion for floriculture:

In the 17th century, the Netherlands had an enormous love and passion for flowers, art and international trade. This has led to a number of world-famous Dutch Masters. Over the centuries, the knowledge and passion for flowers has also been passed on from generation to generation. For generations, Gardening had been in the blood of Porta Nova founders.

In the video below we would like to show you how our craftsmanship and passion has been transferred to the current generation.

 

 

Proud Dutch Merchants

In addition, close relationships have developed between us and the traders over the years. As Porta Nova, we cannot do it alone! It is only through partnerships with the many Dutch trading companies that we can guarantee quality across the borders.

 

Many of these international trading companies have benefited from knowledge and passion passed down from generation to generation. To celebrate the introduction of HOLLANDA by Porta Nova together with the traders, we have invited them to be captured by a top Dutch photographer as a medieval merchant.

 

 

Dutch Flower Arrangers

Many of our Dutch floral designers are also huge fans of Porta Nova and love to join colleagues from around the world at events where they make the most beautiful creations together.

We have also invited a number of champions to be captured as world famous paintings with a Porta Nova wink. Do you recognize them?

 

 

Porta Nova quality team:

Porta Nova is all about quality. That is why we let ourselves be captured inspired by the world-famous painting “The Staalmeesters” by Rembrandt. Here are 6 nobles of the cloth guild depicted who, as an honorary job, inspected the quality and color of the cloths.  You can see our sales & marketing team checking the quality of HOLLANDA roses.

 

Hollanda roses by Porta Nova - on Thursd. Old master 2

 

Starring: Aad van Luijk, Koos van Luijk, Tristan Koop, Paul Poelstra, Jan de Boer (John Flower>), Harm Van Der Gugten BarendsenPeter van Delft>, Eric Klein Barendsen, Michel Van Der LedenHanneke Frankema, Max Van de Sluis, Sarah DikkerPiet van KampenJan Vahrmeijer

With special thanks to BarendsenThe Milkmaid ProjectHistorische Tuin AalsmeerTom Videocontent

 

Porta Nova Video Hollanda red naomi roses


You may also like
Article
About ripe or raw - porta nova - featured photo - large bouquet red roses
Ripe vs. Raw: Porta Nova

Raw roses are being confused with freshness

Article
Thursd Feature The Meaning of Red Roses
The Meaning of Red Roses

The symbolism and history of a true icon

Article
Red edges on Avalanche+- on Thursd - Feauturecd
What About the Red Edge on the Avalanche+ Roses?

Where do the red specks come from? And is it a good sign?

Article
The Infinity Roses Season Starts
The Infinity® Roses Season Starts

Environmentally friendly pot roses, with big flowers

Article
TOTF2021 Red Lands Roses
Red Lands Roses’ 8 Ways to the Highest Quality

Working to produce the most beautiful roses in the world

Article
Rose_Farm_KEIJI_grower_on_Thursd_picture2
Extraordinary Wabara Roses from Japan

A fantastic rose farm only a few miles from Kyoto

Article
Which Red Roses Do You Choose for Valentine's Day Rose Con Amore
Which Red Roses Do YOU Choose for Valentine’s Day?

A florist' guide to which red roses to have for Valentine's

Article
A rose is a rose Avalanche+ - on Thursd Featured
All Avalanche+ Varieties and Their Growers

A comprehensive overview of Avalanche+

Article
Decofresh Exclusives - Cappuccino - Rose on Thursd
All About Roses @Decofresh Roses

A true rose paradise for florists

all products

all florists

all growers

all breeders

all traders

all essentials