GRIF Makes Objects Sprout to Life Through Digital Artworks

GRIF is an award-winning multidisciplinary visual artist and director. Most recently, he collaborated with Wiz Khalifa on his “Millions” video, and has worked with the likes of Kanye West, Givenchy, Nike, Apple, Adidas, and many more. Winner of PRINT magazines New Visual Artist award in 2015, and ADC Young Guns in 2012. His studio and art practice is located in New York City.

A one-of-a-kind collection of digital artwork by GRIF

The Equinox Collection presents surrealist depictions of familiar objects, scenes, and characters, each in motion. As an invisible catalyst moves through each artwork, – a transfer of natural energy causes the subjects and environments to be pollinated with blooming nature. Each composition is overtaken and consumed, ultimately re-imagined as expansive floral tapestries.

“This concept was born out of wanting to craft something optimistic and beautiful, but also to create concepts and works that can only exist within the medium of 3D” says GRIF. “These expressions of nature could never exist in the natural world, it’s a reinterpretation born only from the digital space.”

Relationship With Nature

Each artwork concludes as a juxtaposition of the subject’s relationship with nature, somewhat ignorant yet still seemingly no match for the godly power nature wields, and is often shy to remind us of. The works questions the motivation of this invisible catalyst, suggesting the omnipresence of a higher energy.

Moreover, as we progress further to a purely digital lifestyle, the works double as a hyper-real reminder of the coexistence of man-made objects and nature, how even the escapism of online life may need to be escaped. The symbolism of flowers elicits feelings of energy, optimism, timelessness, and curiosity.

Some of the pieces have been seen by the public already and met with viral success, racking up millions of organic impressions on social media. The Equinox Collection will be available exclusively on SuperRare, released in weekly increments over the late March to April period. See GRIF’s SuperRare, Instagram, and Website for official release dates as well as additional artworks.