Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
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Cakes with flowers are the kind of cakes that stop the usual small talk. Someone always leans in to take a closer look and they shift the attention without trying.
According to the owner Léa Zana, the world needs more flowers and more color, reason why she created Vaisselle.
There are many colleges and schools in the United States that specialize in floristry education.
Alejandra López started her personal endeavor two years ago, combining stitching, textiles, and illustration to create unique handmade pieces that are personally made and designed for botanical lovers.
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
Are you also curious about their story?
So much to know, so much to learn

Hi There!
Flowers move through the world every single day, but the stories, people, creativity, and knowledge behind them often remain unseen. Thursd was created to help change that.
Over the years, Thursd.com has become a global platform where growers, florists, breeders, designers, artists, educators, and flower lovers can connect through inspiration, information, and shared experiences. From flower farms in Kenya and Colombia to floral installations in London, garden festivals in Italy, and designers around the world, Thursd helps bring the floral industry closer together.
Beyond showcasing flowers as products, Thursd highlights their connection to culture, design, wellbeing, sustainability, creativity, and everyday life. Through interviews, event coverage, trend reports, educational content, and visual storytelling, the platform helps make the floral world more visible and accessible to a wider audience.
Want to be part of one of the world’s most inspiring floral communities? Join Thursd and connect with growers, florists, designers, breeders, and flower lovers from across the globe — all in one place where flowers, creativity, and industry stories come together every day.
Here's the door to your everyday floral news and inspo!
Make your own bucketlist!
Bloggers share their best floral experiences
Human connection, memory, and thoughtful gestures continue to shape how people express care and presence today.
How genetic innovation defines Ecuador's competitiveness in the global floral market.
People haven't changed. They still crave connection with another person, and what better way to express feelings in that relationship than with flowers?
Developed around carefully selected varieties by the renowned breeder, the new [Flowerverse] brand shows how flowers can go beyond arrangements and transform into immersive experiences.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul
Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.
"Leaving the world a better place than you found it is the only thing one should do."
Through the Flowers and Ornamentals Sustainability Standard (FOSS) and other measures in place, Kenya Flower Council ensures that the role and place of women (and mothers) in the industry is maintained.
Rose French Kiss, Rose Razzmatazz, and Rose Powder Puff are here and you'll love them!
"This powerful installation explores fracture, tension, and connection: floral design can engage with uncertaintay without resolving it."
Thursd stories that move us forward
Thursd introduces Crimson Nocturne as the Floral Trend Color of the Year 2026. It's a call for designers to create with meaning and heart.
Used the right way, this adds just enough depth to make a space feel grounded and alive.
A plant that displays irregular color patterns and unpredictable variegation that shift with light conditions – much like this 2026 Floral Trend Color's palette.
Few colors get the spotlight quite like this color in AI-generated art.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?

Real blue roses. Are there any? Read on for all there is to know if you are looking for blue roses.
Well, you can stop reading in a few seconds; the answer is "no." There are no true natural blue roses. Except for some lavender-tinted varieties of mainly garden roses and some varieties of cut roses, there are no real blue roses. Despite advances in genetic engineering and biotechnology, achieving a true blue rose has not yet been realized. The closest developments have involved genetically modifying roses to produce blue-tinted or purple flowers, but not a true blue.
When you are looking for true blue, you have to go with dyed, tinted, or painted roses. (In floral arrangements). When it comes to outdoor patio and garden roses, true blue is just impossible in roses.
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One of the most popular house plants of today.
Marigolds carry different meanings across cultures, often symbolizing purity, divinity, and the connection between life and death.
Terrariums are essentially mini plant ecosystems nurtured in glass jars. You could compare them to small greenhouses with plants grown inside!
The timeless elegance of bright white flowering shrubs will turn your yard into a haven of tranquility and sophistication.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.