Thursd Is the Global Floral Industry Magazine & Platform

FSI Introduces New Toolkit to Strengthen Recognition of FSI-Compliant Growers

Growers, traders, and retailers can now better communicate recognised sustainability practices through practical resources for the flower industry.

What's New 'Round the Clock?

This is the latest clock supply information for week 29.

The Rose Is Going by Sea. And That Is Good News for Global Floriculture

Sea freight is turning from experiment into strategy for flowers from Kenya, Ecuador, Colombia, and Ethiopia. Ruud van der Vliet explains why the future of flowers will not be less global, but smarter, cleaner, and better organized.

Addenda Taps Greenhouse Sustainability’s Expertise for Sustainability Insights

"We were looking for a partner who could not only provide insight into our environmental impact but also help us translate those insights into concrete improvements. Together, we work toward more insight into the environmental impact of our products and supply chain, so we can make better-informed choices."

10 Questions to Katya Hutter, Luxury Floral Designer

10 Questions to Jamie Grant, Board Director at the British Florist Association

Unique by Choice: Boutique Flower Farms Around the World

Nadia Duran Discovers the Secrets Behind Every Stem

Climate Change Poses a Threat to Kenya’s Floriculture Industry, but It Remains Resilient

Helping Sunflowers Shine Longer With Expert Flower Care

Inside the Green Toolbox of a Modern Florist

Three Wedding Color Palettes From Rosaprima for the 2026 Season

50 Years in America, One Lifelong Mission With Flowers

"For 5 decades, I have believed flowers make life more beautiful. This is my journey of gratitude, purpose, and the American dream."

The Making of a Giant Flower Doll

In this project creativity, craftsmanship, and thousands of fresh blooms come together.

What Color Does to People, Products, and Flowers

Colors play a big role in trends, also in floriculture. Let me introduce you to the basics of color and our perception of this phenomenon.

For My Photography Series ‘In Flower’, I Designed and Made Dresses With Real Flowers

The series reflects on the aspect of the ephemeral in fashion and blossoming flowers with their transient beauty.

Plastic Free July – A Floral Step Toward a Plastic-Free Future, Even for Florists!

Check Out Some of the Most Patriotic Flowers to Show Off This Fourth of July

June 13th Is National Weed Your Garden Day! Your Plants Will Thank You

Rethinking Olives and Their Many Benefits on National Olive Day

Begonias Have Never Looked This Stylish or Unexpectedly Creative

Three fresh floral designs that makes this classic plant feel right at home in 2026.

Happy Hydrangeas, Not Droopy Ones – Handle With Care and Save Your Stems

Ensuring they get the right amount of sunlight and paying close attention to soil quality are key factors. Find out more here!

Do Plants Experience Panic When It Rains?

When a raindrop splashes across a leaf, a protective mechanism starts to work within plants.

Mediterranean-Style Gardens Bring the Idyllic Summer Aesthetics to Your Home

Capture the spirit of the region's laid-back lifestyle plus the pleasant summers and milder winters.

PlantScout Makes Horticulture Smarter, Not Harder

This tool is designed to make the floriculture chain more transparent, less fragmented, and just more collaborative.

Florist Special With Avraam Avanoglou

In 1973, at the corner of Dimitriou Gounari Street and Prigkipos Nikolaou, the foundation for Fiorentino Flowers began to take shape. The rest is history.

TAK Global - A Commitment to Workers and Community Development

The teamwork demonstrates that corporate success can go hand in hand with care for people and communities.

There's Nothing Like Star Roses: Rooted in Family, Grown With Purpose

"Every rose we grow reflects our deep commitment to creating something unforgettable."

Gardens From Around the Globe, Collected in the 'Contemporary Garden'

Phaidon's upcoming book captures through detailed photography the color, naturalness, and breath of life these places have had over the decades.

10 Questions to Michael Perry, Plant Advocate and Famously Known as Mr. Plant Geek

"I keep things moving by only focusing on what I need to do when I need to do it. I live by written to-do lists and scheduled phone reminders."

This Company Is Opening India's Floral Future

Padma Shri roots, world-class tissue culture, and a commitment to grower education - INDAM Ornamentals is cultivating a smarter, more skilled and aesthetically enriched India, one plant at a time.

The Best 6 Big Leaf Houseplants That Invite Nature Indoors

A space with plants is a good space, greenery adds tranquility and beauty into it, creating an inviting and inspiring ambiance.

What's New 'Round the Clock?

This is the latest clock supply information for week 30.

Sunflowers and Marigolds Are the Leo Flowers Symbolizing This Zodiac Sign

These flowers perfectly embody Leo’s bold, radiant, and vibrant spirit, making them the ultimate zodiac flowers for this fiery sign.

Celosia Flower Guide: How to Grow and Design With This Garden Favorite

A complete guide to one of gardening and floristry’s boldest bloom – detailed growing tips and industry insights.

8 Easy and Practical Tips to Distinguish Between Real and Faux Flowers

Are they real or artificial? With these simple tips you can identify whichever flowers you work with.

Kew Garden’s Palm House and Waterlily House Will Be the First Net-Zero Glasshouses

The renovation is starting in 2027 and is expected to last four or five years, but they have already started moving the 1,300 plants housed in the greenhouses.

Expert Care Tips to Keep Your Helianthus Fresher and Perfect for Longer

Flower care expert Chrysal knows just what it takes to keep your sunflowers looking fresher, brighter, and golden long after they are cut.

Sunny Bouquets, Yellow Roses in Modern Floral Design

Warm-toned flowers are redefining contemporary arrangements – bringing joy, elegance, and versatility to weddings, events, and everyday gifting.

These Dutch Alstroemerias Can Teach the World About Sustainable Floriculture

Tesselaar Alstroemerias shows why buying alstros would definitely be one of your most conscious choices.

Sunflowers and Why They Are Linked to Happiness

Why (and how) do these magnificent flowers reliably bring a sense of joy, glee and delight to people everyday?

Charming Camellia and What You’d Love to Know About This Alabama State Flower

A slow-growing shrub that features smooth, dark green, polished leaves that hold their appeal even when the plant is not blooming. It produces flowers in shades of white, pink, red, and occasionally pale yellow, depending on the cultivar.

The Sea Holly – All You’d Want to Know About This Spectacular Perennial

From its fascinating origins to its diverse applications in varied contexts, this is what you'd want to know about this flowering plant.

Experience the True Charm of Cut Veronica Flowers in Floral Design

The year-round availability makes these flowers a consistent staple in commercial floral design as a preferred choice for florists.