Thursd Is the Global Floral Industry Magazine & Platform

Meet Ziway Roses at HortiFlora

This grower will be showcasing its rose range, market shift, reliability and sustainability efforts during the show.

East African Magical Farms at HortiFlora 2026

Be ready to experience this grower's carnation range, production approach, and market focus during the upcoming industry gathering in Addis Ababa.

Ethiopia’s Rose Industry at a Turning Point

Growers respond to demand with intermediate roses and spray diversification, raising standards across the region.

HortiFlora Gives a Snapshot of Ethiopia’s Fast-Growing Flower and Horticulture Industries

The Ethiopian Horticulture Producer Exporters Association (EHPEA), in partnership with HPP Exhibitions host this Expo from March 24th to 26th, 2026, at the Addis International Convention Center, Addis Ababa.

Visit Marginpar at HortiFlora 2026 to Experience Their Ethiopian Assortment

Visit their booth at stand A4.27, which is the place to experience the grower’s Ethiopian summer flowers right at their source.

Here's How Ethiopian Flowers Meet Global Quality and Consistency Standards

This country's floriculture continues to surpass market quality and consistency requirements. The Ethiopian Horticulture Producer Exporters Association (EHPEA) plays a leading role in achieving this.

Danziger Challenge Yellow Flowers: Join Happy Yellow Day and Show Your Designs

This will become a heartfelt tradition where people share yellow flowers – thanks to Danziger, who's making it even better with their flowers.

Tulip Day Washington – A Glorious Afternoon as 150,000 Tulips Take Over the National Mall

The first-ever such event in the city, the event was organized by Royal Anthos, a Dutch trade association, with the support of the E.U and the Embassy of the Kingdom of the Netherlands in Washington, D.C.

What's New 'Round the Clock?

This is the latest clock supply information for week 12.

José Antonio Restrepo Rada Elected to AIPH Board to Represent South America

The General Manager and a shareholder of Colombia's Ayurá S.A.S. Restrepo brings to the AIPH Board South America’s perspective and views from one of the world’s most important flower producing regions.

What's New 'Round the Clock?

This is the latest clock supply information for week 11.

Sustainabloom Releases New 'Sustainability Template for Wholesale Florists'

This tool provides a structured, research-informed framework to help wholesale operations assess their current practices, identify important opportunities for improvement, and provide a clear way toward sustainability objectives.

United Selections’ New Varieties That Will Delight You in the Coming Months

What Is the March Birth Flower?

The Four Roses That Carry a Family Story at Florapura

Why Fontana’s Rose White Kahala Is a Perfect Muse for Your Spring Season Designs

The Parrot Tulip – One of the Most Gorgeous Types of Tulips in the World

Why Variegated Pittosporum Is a Go-To Foliage

Proud to Present 'Rooted in History' Flower Festival

From 23-25th of October, the Hodsock Priory will show works from a collective of award-winning floral designers.

Recycling Waste and What This Means to What a Plant Pot Can Be

"My work seeks to raise a question: What can emerge when we look at waste not as an end, but as a beginning?"

From Cultural Moments to Everyday Demand, the Experience Economy Has Entered Floriculture

Are you selling flowers, or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.

This Is Real – This Is Plum Blossom Season in Hangzhou

The Lingfeng Area near West Lake, where winter turns into poetry, is covered in soft whites and pinks, deep pink and even green.

International Color Day and Why Floral Hues Matter in You Daily Life

Saint Patrick’s Day – A Day Paying Tribute to Irish Heritage

10 Interesting Facts About International Women's Day

The Best Pisces Birth Flower as per the Zodiac Sign

The Science of Spring Blooming and What Triggers Plants to Flower

During springtime, what might look like a sudden burst of floral color is, in essence, a long-planned performance. The plant's leaves, stems, and buds have all along been waiting for the right cues.

Crocus Plant: Early Season Value for Growers, Traders, and Designers

These are the flowering cycles, corm production, export standards, and retail timing within the ornamental bulb sector for this plant.

All You’d Want to Know About Nasturtium Flowers Planting, Growing, and Care

Flowers coming in a range of colors and forms. You will find trailing or climbing varieties that can reach several meters tall and compact mounding types that stay neat and low, perfect for borders or containers.

Understanding Daffodil Flower Meaning in Today’s Floral World

A detailed guide to the cultural and emotional symbolism of a spring flower that continues to uplift and inspire across the floral world.

These Spectacular Designs With Born Free Roses Are a Statement of Passion

For designers, receiving Rose Born Free was a true delight—a nearly thornless gem with a striking, fierce red hue. A must-have addition to any assortment.

5 Poisonous Cacti to Keep Away From Children and Pets

You might be surprised to know that most cacti aren’t poisonous. However, you might want to keep your distance, especially from these ones.

Exploring Delphinium Meaning, Significance, and Symbolism of the Flower

Symbolizing joy, protection, and new beginnings, these beautiful flowers carry deep cultural and historical significance.

Sustainable Use of Substrates and Fertilizers in Floriculture

These two elements create the conditions necessary for optimal plant and flower growth and development.

Florist Special With Kerryn of Elodie's

The team is a little bit more than obsessed with flowers and how to make the grand day unforgettable.

8 Feng Shui Strategies for Arranging and Caring for Houseplants

Do you want to have and feel good energies at home? Here are ways to enrich the energy flow and tranquility in your indoor spaces.

10 Questions to Jeanne Taggart Boes, Executive Director of the San Francisco Flower Market

"Perspective is everything. I tackle challenges by staying focused on solutions and keeping a long-term view."

Discover the Beauty of the Oklahoma Rose, a Must-Have for Your Garden

This stunning hybrid tea variety features deep, velvety red petals with an intense, sweet fragrance, lush dark green foliage, and it's subsequent flushes make it a stunner.

The Language of Color - Rosaprima's Top Spring Flowers

Spring isn’t just about iconic roses... it also brings seasonal favorites like the Levante Anemone and many more!

Pilea Moon Valley, the Friendship Plant With a Feel of the Lunar Landscape

A plant with textured, quilted foliage in shades of bronze and green and always seems to carry an other-worldly aura.

Róbert Bartolen Weaves Cloudy Floral Dreams With Clematis Amazing® Kansas

A new addition to grower Marginpar's Clematis assortment with some unique qualities that you'll definitely love.

Floriography – The Hidden Flower Language Explained

Understanding the meanings of flowers is important for interpreting fine art, literature, and even day-to-day communication.

Miniature Floral Arrangements: How Small Bouquets Are Taking Over the U.S.

Tiny botanical masterpieces captivate with concentrated beauty, bringing joy to small spaces across America.

Citronella Plant – A Citrusy-Scented Evergreen That Repels Mosquitoes

Also called Pelargonium citrosum, this plant's distinctive lemony aroma always wafts through the air at the slightest touch.

Nature Takes the Lead in the Facades of Torre Mata Atlântica in São Paulo

Planting trees on skyscrapers has been a trend explored by architecture in the last decade, both for its aesthetic appeal and environmental symbolism.

Sacred Trees and Sky in Bhutan Airport’s Future Natural Carved Aesthetic

Illuminated by large windows and skylights, this project hopes to 'instill mindfulness into the often-stressful experience of traveling'.

How Does Tulip Breeding Work? – From the First Cross to a Named Variety

Several choices are involved: the parents to pair, how to move pollen by hand, how to raise seedlings that behave unlike their parents, and how to multiply one promising bulb into millions that will look and perform the same.

Task 1 at the World Cup: Designers Turned Flowers Into Extraordinary Creations!

Designers from 23 nations turn flowers into extraordinary creations. Here's what went on during the first task!

A Comprehensive Guide to Understanding What Is Ashwagandha Plant

Practically every part of Withania somnifera - also popularly called the Indian ginseng, has health benefits and even higher spiritual value.

Flowers and Algorithms - Inside Ana Butrym’s AI-Infused Floral World

Her love for flowers began when she was just five years old, and that quiet obsession has followed her ever since.