Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
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“My process involves the assemblage of abstract shapes of color using palette knives, layer upon layer, and stroke after stroke, until eventually the desired form emerges."
A blizzard and snowfall cast their shadow over Sarah Campbell's Intrigue Designs' session at the Crossed Keys Estate, but that did not dampen their spirits. The show carried on!
Sugar flower cakes and arrangements that become sweet mementos that can be displayed and treasured forever.
BLOOMS' Refreshed & Positive showcases the grower's floral assortment in creative, feminine, and playful arrangements, celebrating joie de vivre and the enjoyment of life.
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
Are you also curious about their story?
So much to know, so much to learn

Hi There!
Meet the people behind the floral industry and explore the places where everything begins. From growers working in fields and greenhouses to designers shaping final creations, this is where the full picture comes together. Each story reflects the reality of the work – decisions made in production, ideas developed in studios, and the environments that influence both.
Across different regions, flowers are grown under specific conditions that define their quality, character, and performance. And guess what? These places matter. Climate, altitude, and local expertise all play a role in shaping what the market reaches. At the same time, design studios, event spaces, and retail environments show how those flowers are transformed and experienced.
This section connects both sides. It brings forward the people who grow, move, and design with flowers, along with the locations where these processes take place. By understanding where things come from and who is involved, it becomes easier to see how the industry functions as a whole.
Wanna be on Thursd.? Make sure to join our community to discover the individuals and environments shaping floral design today. From origin to final creation, see how each element connects.
Make your own bucketlist!
Bloggers share their best floral experiences
A 35-year floral journey at the Vatican, ending with a heartfelt moment hearing my favorite words in Rome.
From Beekenkamp, these plants burst onto the scene like a perfectly timed encore, bringing vibrant, unapologetic color just when we all need it most.
There is a specific kind of magic that happens when fine art and floristry collide and this is the result.
This rose embodies the essence of renewal and vitality that the Pascha celebrations represent.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul

Do you have your next trip with destination Holland? Then visiting the tulip fields is an absolute must!
"I am so honored. It's something I still can't quite believe. A rose so beautiful, with such incredible quality... And to be connected to it in this way is truly special."
A shared R&D project aims to cut Botrytis losses on roses with smarter, DNA-informed breeding.
Download these tools designed to help floral professionals explore color directions, rising trends, and new varieties shaping the industry based on real market insights.
An eye-opening conversation from Naivasha, Kenya explores how pesticides and soil degradation are reshaping the nutrient value of our food and flowers. A science-based discussion on responsibility, regeneration, and the future of sustainable cultivation.
Thursd stories that move us forward
Experience the joyous festival of Holi: colors, culture, and celebration.
Her painterly floral portraits of single blooms to lavish bouquets will blow your mind away in ways you cannot even imagine.
Loaves of bread with floral shapes that look like real flowers? Yep!
Did you know shyness consists of an unusual growth of trees' branches which avoid touching those of neighboring trees?
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
Envision living in the comfort of your own home surrounded by a tropical environment. While you glance out the kitchen window, you can see soothing shades of green, mixed with a hint of tropicality. These are a few of the flowering plants that will enhance the appearance of your tropical garden.
The tropical frenzy flower trend in the colors red, purple, orange, and yellow to exuberate an even more tropical vibe to your patio is growing strong and will not go out of trend (for a good reason). Tropical flowering plants have a way of getting into everyone's hearts, and once you start, you won't go back. Just imagine a few rays of sunlight peeking through the highest trees on their wide tropical leaves and visualize having this in your own garden. Nowadays, everyone can re-create this experience and make the guests who come into any garden feel awestruck with the tropical plants and flowers they encounter in the backyard.
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This ray of sunshine in the middle of winter is a huge favorite for celebrating International Women's Day.
Every new bud, each new leaf, every flower popping out, gives that energetic feeling of a new start, a fresh beginning. Embrace it!
You might be surprised to know that most cacti aren’t poisonous. However, you might want to keep your distance, especially from these ones.
These classic flower depictions serve as reminders of how much nature has to give and that some of the best inspiration can be found right outside your door.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.