Thursd | Global Floral Industry Magazine & Platform

Holi: Festival of Colors and Flowers Where Petals and Paint Blend

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

Stop and Stare at These Stunning Flower-Inspired Makeup Looks

Flowers are not only an opportunity to get more imaginative with makeup, but it's also a visual mood boost. There’s something about flowers in a photo that just makes sense!

Anna Volkova – Master of Floral Porcelain

She had a ceramic explosion of creative output, and most importantly, she became the master of tulip porcelain art.

Watercolor Flowers That Live on Paper by Ingrid Elias Botanical Art

By displaying her flowers as a close-up, she seduces the viewer to be overwhelmed by the beauty of the flower.

Phuang Malai – The Thai Revered Art of Making Consecrated Floral Garlands

Elaborate floral festoons, artistically made from beautiful flowers; a connection between earthly and divine, past and present.

Thursd Pulse - The Latest Industry News

Keep yourself updated and follow real time news from the flower and plant industry

The Institute of Flowers Partners With Joseph Massie for Its Education Program

A new education program will bring masterclasses and online learning to florists in Ireland, strengthening creative skills and business knowledge.

Here Are the Winners of 2026 Floral Xcellence Awards at WFFSA Floral Distribution Conference

Awards that are recognizing standout flower varieties from breeders and growers across the global floral industry: check out these beauties.

What Is Asocolflores? All About Colombian Floriculture’s Umbrella Association

The guild remains the way to understanding how Colombia’s flower sector works and why it has such a solid standing in terms of quality and responsible production.

What's New 'Round the Clock?

This is the latest clock supply information for week 10.

10 Questions to Daniela Lobato Jarrín, Purpose Director at Agrivaldani

Floral Event News

Save the dates! Follow the news on each event here

Dianthus in Full Spotlight for Colombia's Dianthus Week – 5 Reasons to Attend This Event

Empowering Women in the Floral Industry Through the 'Women’s Fresh Perspectives Conference'

Thousands of Tulips to Illuminate San Francisco's Union Square for American Tulip Day

From Production to Landscape – Step Inside Australian Horticulture at the AIPH Meeting Sydney 2026

Spring Is On Its Way – The Equinox Is Just Around the Corner

Plants Change Homes

Instant happiness with living greens in your house

5 Real Benefits of Houseplants (And Why You Need More of Them at Home)

Growing and Care of the Hoya Chelsea Plant, the Waxy-Leafed Floral Marvel

Stella Palm by TAK – Unique by Nature

Inside the Art of Orchids With Decorum and Mr. Plant Geek

Florist Special With Eriko Nagata

The Beautiful World of Cut Flowers

So much to know, so much to learn

Flowers That Represent Love and What They Mean

From Selection to Stem – The Road to Developing a New Variety at Alexandra Farms

Red MONARCH® Meiriposo Enters the Super Premium Red Rose Category

Pride of Africa and the Focus Behind Its Spray Rose Growth

Arctic White® Roses by De Ruiter Colombia – A New Performance Standard

Piazza dei Fiori Is Built on Growers and Tuned for Florists

Elephant Seal Pups Judged World's Best Underwater Photograph of 2026

Heritage, Architecture, Nature, Travel, or Just the Most Beautiful Place in the World?

Make your own bucketlist!

Nivan Sky Gardens by Studio Symbiosis Convert Penthouses Into Vertical Forest in Hyderabad

AL_A and UNStudio Design Iconic Biophilic Groundscaper for Hong Kong

Spring Into Color by Visiting the Flower Fields at Carlsbad California

“If It Can’t Have a Garden, We Won’t Do It” – Shibanee & Kamal Architects

Magical Wedding on a Sailboat Adorned With Flowers From Marginpar

The Whole Flower Industry Together

Bloggers share their best floral experiences

Proud to Present 'Rooted in History' Flower Festival

From 23-25th of October, the Hodsock Priory will show works from a collective of award-winning floral designers.

Recycling Waste and What This Means to What a Plant Pot Can Be

"My work seeks to raise a question: What can emerge when we look at waste not as an end, but as a beginning?"

From Cultural Moments to Everyday Demand, the Experience Economy Has Entered Floriculture

Are you selling flowers, or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.

This Is Real – This Is Plum Blossom Season in Hangzhou

The Lingfeng Area near West Lake, where winter turns into poetry, is covered in soft whites and pinks, deep pink and even green.

How Polish Florists Source Flowers: A Different Supply Chain Reality Than in Western Europe

As a former flower seller for a large Dutch plant exporter to Polish florists and a professional florist myself, I will try to explain this.

Real Nature in an Exponential World | AI, Technology and the Value of Living Systems

In an era defined by artificial intelligence and exponential technology, the importance of living systems is not diminishing but rising.

The Year Has Officially Begun

This is how and why today, we have become much more daytrade and clock-oriented.

Passion or Business: Finding the Balance That Makes You Flourish

Building a company with both creativity and financial discipline, and why balance determines long term success.

New Study Shows Floriculture Sustainability Is a Shared Vision With Sector-Specific Approaches

The Floral Calendar That Matters

From cultural traditions to commercial flower peaks

10 Interesting Facts About International Women's Day

The Best Pisces Birth Flower as per the Zodiac Sign

Floral Nuances of the Islamic Holy Month of Ramadan

Preserved Flowers by Verdissimo – The Perfect Floral Choices for the Entire Month of Love

Pot Callas Give You That Easy, Breezy, Spring Feeling

Living Garden

Plants that shape space, season, and soul

What You’d Want to Know About Fortune’s Spindle, Also Called Euonymus Fortunei

You’ll likely find this plant comfortably crawling up garden walls, hugging tree trunks, or spreading across woodland floors across North American and European landscapes.

A Complete Guide to Schisandra, the Five-Flavor Wonder Berry

An adaptogenic that enhances contemporary wellness routines with its unique properties and extensive therapeutic potential.

What the Edelweiss Flower Means – And Why It Still Resonates Today

Uncover the meaning, cultural symbolism, skincare benefits, and growing guide for this iconic Alpine plant known for resilience and purity.

All About Common Violets as the State Flower of New Jersey

This small but feisty wildflower perfectly captures the essence of the state's character and natural heritage.

Global Rise of X-Pression Roses dynamic feature

Most Read Stories on Thursd Last Week:

The Global Rise of X-Pression Roses

Garden roses are transforming the premium floral market. Discover how De Ruiter garden roses and the X-Pression roses lead the global evolution of wedding roses and expressive event roses.
Here's How Ethiopian Flowers Meet Global Quality and Consistency Standards

This country's floriculture continues to surpass market quality and consistency requirements. The Ethiopian Horticulture Producer Exporters Association (EHPEA) plays a leading role in achieving this.
The Best Pisces Birth Flower as per the Zodiac Sign

Water lily and Clematis are the Pisces birth flowers, selected to reflect intuition, empathy, and a calm inner current.
From Cultural Moments to Everyday Demand, the Experience Economy Has Entered Floriculture - An Exclusive Blog by BETTY FINKELSTEIN

"Are you selling flowers, or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand."
Stella Palm by TAK – Unique by Nature

A premium, high-altitude grown palm, where optimal growing conditions support strong root development, stable structure, and uniform growth.

Did You Miss the Last Remarkable Story?

No worries...always to find on Thursd

Debi Shapiro - An Outstanding Floral Photographer

Her painterly floral portraits of single blooms to lavish bouquets will blow your mind away in ways you cannot even imagine.

The Sourdough Mama – Baking the Floral Sourdoughs of Your Dreams

Loaves of bread with floral shapes that look like real flowers? Yep!

The Mysterious Yet Fascinating Phenomenon of Crown Shyness

Did you know shyness consists of an unusual growth of trees' branches which avoid touching those of neighboring trees?

When Roses Represent a Country

During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

Nature Takes the Lead in the Facades of Torre Mata Atlântica in São Paulo

Planting trees on skyscrapers has been a trend explored by architecture in the last decade, both for its aesthetic appeal and environmental symbolism.

Sacred Trees and Sky in Bhutan Airport’s Future Natural Carved Aesthetic

Illuminated by large windows and skylights, this project hopes to 'instill mindfulness into the often-stressful experience of traveling'.

Pockets of Nature Define the Architecture of ‘The Leaves’ in the Albanian Riviera

Designed by Swiss-based Davide Macullo Architects, this development creates a seamless integration between built form and natural surroundings.

Here’s How Sustainabloom Empowers Sustainability in the Floriculture Industry

"Our mission is to provide you with education and resources, presented in a simple and understandable way."

Saint Patrick’s Day - A Fiesta Paying Tribute to the Irish Heritage

St. Patrick’s Day is here, and with it comes a wave of festive fun, shamrock shakes, green flowers, great food, and the ever-elusive search for good luck.

All About Tradescantia Sillamontana, the Whimsical White Velvet Wandering Jew

A perennial with striking classic eccentric, velvety, and silvery foliage, accompanied by elusive purple blooms.

Understanding the Bluebell Flower Meaning in the Language of Flowers

Legends say that bluebells are a haven for fairies. Tune into this article to know everything about the bluebell flower meaning, myths, significance in different cultures, and much more!

What Is the March Birth Flower?

Embrace the daffodil as a symbol of rebirth and new beginnings.

Essential Care Tips for Your Bottle Palm Tree a.k.a. Hyophorbe Lagenicaulis

A tropical plant with a thick, bottle-shaped trunk and elegant arching fronds that adds a unique touch to any landscape.

Heather Flower Meaning - Secrets Fom the Scottish Hills

These flowers prove that beauty and resilience can go hand in hand—making them an endlessly fascinating topic to explore.

10 Questions to Sido Fokkema, Director of Agra-Wool International

"If you know what you want, stand behind your choices, and be honest, sincere, and loving, everything will be fine."

Florist Special With Rococo Floral

This is what life through flowers looks like.

The Year-Round Allure of the Ranunculus Butterfly Series

Monarch Flowers and Coloríginz offer these flowers all through the year, and all over the world.

These Popular Types of Houseplants Are Hot on Instagram Right Now

Plants give us something to nurture while nurturing us back in return. Discover some of the most popular plants on the socials these days.

Imani Flowers, Where Women Blossom and Their Futures Flourish

Celebrating the hands that bring beauty to the world this International Women’s Day.

Eucalyptus Is the Must-Have Decorative Green in All Florists’ Kit

For its OrcaGreen assortment, Adomex sources this floral green from Nori Fiori, a supplier based in Tuscany where the Mediterranean conditions favor its cultivation.

Which Are the Common Muslim Wedding Flowers?

These Are the Most Read Stories on Thursd Online Floral Magazine Ever

Are you also curious what these 'Top Floral Stories' are about?

White Tulips and Their Enchanting, Uniquely Pristine Charm

All you'd love to know about these flowers; their meaning, symbolism, significance, and why they are so charming.

A Guide to Coffea Arabica Plant Care and Growing Your Coffee Right at Home

If you fancy a practical plant that offers much more than aesthetics, this glossy-leafed beauty offers more than just the possibility of homegrown beans.

Cherry Blossom Tree or Sakura - Visit Japan in Spring 2026 and Enjoy

Dream away between the beautiful flowers and scents of these amazing Japanese trees.

Adenium Obesum Also Called the Desert Rose Plant Is Just Quirky Amazing

Here's how to grow and care for this plant, its ability to be nurtured as a bonsai, and the common pests and diseases to look out for.

Mother’s Day Is a Year-Round Holiday

Is it already Mother's Day? Well, perhaps it's closer than you think. Mother's Day season kicks off on the second Sunday of February in Norway and runs throughout the spring, summer, and fall until Indonesia closes the line on the 22nd of December. It makes this celebration a unique holiday without a worldwide fixed day. You could state that it is always Mother's Day somewhere in the world. Good to know that mommy is top of mind somewhere, somehow.

Mother's Days Around the World

Mother's Day is a special day that is celebrated all over the world to honor mothers and the love and care they provide to their children. This day is celebrated in different ways in different parts of the world, but one thing that remains constant is the presence of flowers. Flowers play a significant role in Mother's Day celebrations, and they are the perfect way to show love and appreciation for the mother figure in our lives.

Check it out here!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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The Meaning of the Gardenia - A Flower of Purity and Secret Love

Beyond its beauty, this fragrant flower carries deep meaning and a fascinating history.

Adding Plants to Your Bedroom Could Benefit Sleep Quality

These seven green and flowering plants will brighten up your sleeping space and can help you wake up feeling refreshed and revitalized.

Healing and Medicinal Plants You Can Grow at Home

Discover the therapeutic potential of growing medicinal plants in your own garden.

The Beautiful Camellia Flower: A Full Guide on What You Should Know

Its simple, yet elegant form is a testament to the beauty of nature and has captivated admirers for centuries.

Flower fairs & shows you definitely want to go to

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

Thursd Is the Global Floral Industry Magazine & Platform