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There are many colleges and schools in the United States that specialize in floristry education.
Alejandra López started her personal endeavor two years ago, combining stitching, textiles, and illustration to create unique handmade pieces that are personally made and designed for botanical lovers.
"With their incredible, though fleeting, beauty and freshness, flowers fill us with hope and convince us that life is worth living."
The world of botanicals and graphic design combine in these incredible digital artworks.
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
Are you also curious about their story?
So much to know, so much to learn
Hi There!
Inspiration in floristry no longer comes from a single source. Today, it moves constantly, shaped by an ongoing stream of images, videos, and ideas across social media platforms. For many, scrolling has become part of the creative process.
Flowers play a central role in this visual landscape. Their color, structure, and natural variation make them highly adaptable to different styles, from minimal arrangements to large-scale installations. As a result, they are consistently present in content that focuses on design, events, interiors, and lifestyle.
Social media has also changed how floral work is shared and developed. Trends can emerge quickly, spread globally, and be reinterpreted across different contexts. A specific palette, flower variety, or composition style can move from one studio to another in a matter of days.
When ideas are widely accessible, the focus shifts from creating something entirely new to how existing references are translated into a specific context or point of view. Flowers, in this sense, become both subject and medium, used not only for decoration but as a way to communicate ideas visually.
Where do you find your inspiration today? Explore more on Thursd!
Make your own bucketlist!
Bloggers share their best floral experiences
Ecuadorian farms are ready. The flowers are ready. The question is: are buyers ready to secure their volumes?
Developed in Germany by the innovative team at Heinje Baumschulen, Inkarho isn’t a flashy flower or a new color. What happens underground is what makes all the difference.
Repurposing flowers into moments of comfort, connection, and care; an industry model with growing national impact.
As growers, we like to say we’re close to the market. But are we really?
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul

A closer look at the Campanulove campaign shows how these bell-shaped flowers bring movement, softness, and lasting value into your floral designs.
Thursd has launched its full Spanish-language platform at thursd.com/es, bringing floral stories, industry news, and professional content to more than 500 million Spanish speakers.
"We've never been this good. And yet somewhere along the way, this industry has learned to speak about itself in a voice full of footnotes and apologies. Time to change that."
A constituent part of the Floriculture Sustainability Initiative (FSI) 'Basket of Standards', the Ethiopian Horticulture Producer Exporters Association strives to ensure the country's flowers meet international standards through this Code.
"As growers, we like to say we’re close to the market. But are we really?"
Thursd stories that move us forward
With its roots seemingly reaching for the sky, the baobab tree’s incredible and special shape has inspired myths and legends for centuries.
What would an ant see if it looked up while walking through a field of flowers? This is 'Flowerscapes'.
Looking for edible flowers for cocktails? Here are 8 flowers to transform your drinks. Add flavor and beauty with nasturtium, hibiscus, pansy, and more.
"Over the years I have become more interested in landscapes, seascapes and street photography. The use of focus stacking has also opened up another dimension to my macro photography."
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
These floral inventors spend years, sometimes decades, to create a flowering plant as close to perfect as horticultural science allows.
Phalaenopsis orchids are, perhaps, the most commercially significant flowering plants around. They grace wedding ceremonies, events, homes, and even corporate lobbies. However, before they are used in these different settings, growers grow them. But most importantly, the breeders spend years, sometimes decades, combining genetics, observing seedlings, and painstakingly making selections so that what eventually reaches the consumer is as close to perfect as horticultural science allows. But who are these breeders? Who are the people doing that work at the highest level?
Phalaenopsis is a genus of orchids, often called the moth orchid because the flowers can look a bit like moths in flight. It is one of the most popular orchid types in homes and floral shops because it is elegant, long-lasting, and relatively easy to care for.
It is worth understanding what the idea of 'best or leading breeders' means in this context. Breeding of Phalaenopsis is not a competition with a single winner, but a discipline with many facets. Different organizations excel and perform exceptionally well along different axes.
The distinction between ordinary and exceptional Phalaenopsis breeders is in several key metrics that define industry leadership. These parameters are the benchmarks for evaluating breeder performance and market influence.
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Several choices are involved: the parents to pair, how to move pollen by hand, how to raise seedlings that behave unlike their parents, and how to multiply one promising bulb into millions that will look and perform the same.
Interior trends are boasting with greens of which many are leaf Begonia plants.
The elusive four-leaf clover, a rare variation of Trifolium repens, symbolizes fortune and mystery while offering ecological benefits and practical cultivation techniques.
These plants in homes and offices not only add a touch of natural beauty but also conceivably enhance financial well-being.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.