Thursd is the Global Floral Industry Magazine & Platform

Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow

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Thursd Floral Trend Color 2026 Crimson Nocturne Palette

 

 

Thursd Floral Trend Color 2026 Crimson Nocturne Palette

Hi There!

Every year, Thursd, introduces its own Floral Trend Color, reflecting shifts in design, emotion, and the floral world. For 2026, that color is Crimson Nocturne – a deep, muted crimson with warm undertones that conveys strength, depth, and quiet intensity.

Inspired by the stillness of night and the richness found in nature, Crimson Nocturne invites florists and designers to work with mood, contrast, and storytelling. Paired with its supporting palette, the Crimson Movement, this trend color sets the tone for floral design in 2026: expressive, grounded, and timeless.

Discover the story, inspiration, and creative possibilities behind our Floral Trend Color of the Year and explore how to bring this trend color to life in your floral designs. PS: Don't forget to join Thursd to keep up with the best news, novelties, designs, blogs, and much more!

The Whole Flower Industry Together

Bloggers share their best floral experiences

Rose The Most Beautiful baptism dynamic feature

 

Most Read Stories on Thursd Last Week:

  1. A Valentine’s Day Rose Baptism in Las Vegas That Made History

    Mayte Garcia joins April & Ashley for a spectacular Valentine’s Day rose baptism in Las Vegas, unveiling a bold new premium rose variety.

  2. Ensuring You Always Have Consistently Premium-Quality Exotic Leucospermum

    Odilia by Coloríginz partners with FruterCoop, an association of growers based in the Azores. They go the whole hog to guarantee you reliable supply of their Nutans.

  3. Dümmen Orange Announces the Launch of Its New Location in Bogotá, Colombia!

    For the first time in Colombia, this breeder's complete cut flower assortment will be brought together in a single, centralized location. Don's miss the inauguration on March 6th!

  4. Ornamental Horticulture Leaders to Discuss Industry Issues at AIPH Sydney Conference

    "By sharing international insight and practical experience, the Conference supports informed decision-making and helps the industry adapt to an increasingly complex operating environment."

  5. Preserved Flowers by Verdissimo – The Perfect Floral Choices for the Entire Month of Love

    Whether given as a gift early in February or later in the month, preserved roses remain relevant, appreciated, and strong.

Thursd Is Good For You feature

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

 

Physiological effects of red roses

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

 

What’s the Origin of the Protea?

A long time ago, nearly 300 million years to be more or less precise, there was already a Protea thriving on the surface of the earth. Unlike today, there were no humans to witness this beautiful plant, and certainly no growers to harvest it for use in floral arrangements. So, how do we know its age?

What Does the Protea Flower Mean? Its Symbolic Meanings

The meaning of Protea flowers encompasses everything from transformation to diversity and courage. The meaning of the Protea flowers can be traced back to the Greek god Proteus, known for his ability to change form at will and take on many shapes. This aptly reflects the diversity of Protea species and, by extension, their symbolism of embracing change.

Perhaps the most iconic Protea flower is the King Protea, whose large size and distinctive shape exude regal beauty. The King Protea flower meaning is all about strength, courage, and leadership, and can be used to denote the embracement of one's inner power and motivation to stand tall amidst challenges.

 

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People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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Upcoming Events

Flower fairs & shows you definitely want to go to

 

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

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