Thursd Is the Global Floral Industry Magazine & Platform

The People Behind Thursd: Meet Nishant Mehta

Publishing a story and having the right person find it, are two very different things. Meet Nishant Mehta, who works on the part most readers never see.

The People Behind Thursd: Meet Melissa Maingot

From editing and website management to SEO, content planning, and LinkedIn distribution, she helps ensure that quality remains consistent across the entire platform.

Tree Hugging Continues an Artistic Exploration of Human and Plant Relationships

The installation encourages people to reconnect with nature through a simple, familiar gesture, and highlights the benefits of spending time outdoors.

The People Behind Thursd: Meet Marcel de Romph

This article is the first in the new People Behind Thursd series, where we introduce the people who help shape the platform behind the scenes.

How De Ruiter Innovations Supports Ecuadorian Rose Growers in a Tougher Market

A mutually beneficial model has been developed whereby this breeder offers 'informal' growers a way to legalize their crops.

What's New 'Round the Clock?

This is the latest clock supply information for week 30.

FSI Introduces New Toolkit to Strengthen Recognition of FSI-Compliant Growers

Growers, traders, and retailers can now better communicate recognised sustainability practices through practical resources for the flower industry.

What's New 'Round the Clock?

This is the latest clock supply information for week 29.

10 Questions to Anand Kumar, the Founder of Just Flowers and the President of Indian Florist Association

10 Questions to Jaya Arunasalam, Co-Founder and Managing Partner of BloomingBox

One Collection, Three Ways to Design With Ranunculus Natura Moderna’s Range for 2026

Why Green Flowers Are Becoming a New Language in Modern Floral Design

Unique by Choice: Boutique Flower Farms Around the World

Nadia Duran Discovers the Secrets Behind Every Stem

Climate Change Poses a Threat to Kenya’s Floriculture Industry, but It Remains Resilient

Helping Sunflowers Shine Longer With Expert Flower Care

International Day of Friendship Celebrates Connections All Over the World

Plastic Free July – A Floral Step Toward a Plastic-Free Future, Even for Florists!

Check Out Some of the Most Patriotic Flowers to Show Off This Fourth of July

June 13th Is National Weed Your Garden Day! Your Plants Will Thank You

Begonias Have Never Looked This Stylish or Unexpectedly Creative

Three fresh floral designs that makes this classic plant feel right at home in 2026.

Happy Hydrangeas, Not Droopy Ones – Handle With Care and Save Your Stems

Ensuring they get the right amount of sunlight and paying close attention to soil quality are key factors. Find out more here!

Do Plants Experience Panic When It Rains?

When a raindrop splashes across a leaf, a protective mechanism starts to work within plants.

Mediterranean-Style Gardens Bring the Idyllic Summer Aesthetics to Your Home

Capture the spirit of the region's laid-back lifestyle plus the pleasant summers and milder winters.

What's New 'Round the Clock?

This is the latest clock supply information for week 31.

National Watermelon Day - A Festival of Melon Fruits’ Juicy Pleasures

An occasion that presents the perfect excuse to indulge in the refreshing treat of this fruit and explore its intrigues.

Flower Carpet Roses and 5 Ideas to Use Them in Your Garden

These drop-dead gorgeous ground cover floral carpets are the perfect highlight for your summer garden.

Cancel Your Plans, It’s Relax O’Clock for National Relaxation Day

Relaxation techniques can have a profound impact on our physical and mental well-being, leading to a more balanced and fulfilled life.

New Study Shows Great Progress in Floral Sustainability, With Room for Improvement

Funded by the American Floral Endowment (AFE) through Sustainabloom, it reveals many recognize the importance of sustainable practices.

10 Questions to Jan Huisman, Co-Founder of Master Florist

"I’ve learned to see stress as feedback, not failure. I use moments of pressure to sharpen my direction. I regularly step back, go offline, and reflect on what’s essential."

A Workplace That Grows - Zeller and Moye’s Plant-Filled Office

Green plants standing tall and sturdy take over every corner of the space, breathing new air and life to create a mindful environment.

Florist Special With Valeria Navarro

Each piece is designed with a specific purpose in mind, they use seasonal flowers and foliage, and they uphold a devotion to natural aesthetics.

Floral Rebellion

Ricky Paul Flowers shakes up Chelsea in Bloom 2025 with award-winning punk vision.

The Secret Language of August's Birth Flowers

Colorful Gladioli and poppies will provide a unique way to celebrate your August birthday.

Many Florists Adopt FlorIT to Map and Improve Their Impact on the Environment

This shows a wider social awakening within the floral industry regarding sustainable and ecological responsibility.

Joseph Massie Returns to the Stage

From award-winning florist to global educator – and now back in the ring for one more round at the 2025 World Cup Floral Art.

From Petals to Pals – Yellow Callas That Celebrate Friendship

They're chic, they're sleek, and they say more than a text ever could. Sorry, emojis – you’ve been replaced.

Powered by Nature - Mums Through the Eyes of a Breeder

In this exclusive interview with Eliana Díaz, you can read what it takes to get the strongest and brightest Chrysanthemums on the planet.

The Sustainable Art of Wild Harvesting - Part 1

Continental Floral Greens brings to light wild-harvested products by managing 3.5 million acres of forests through sustainable harvesting and regenerative practices.

PlantScout Makes Horticulture Smarter, Not Harder

This tool is designed to make the floriculture chain more transparent, less fragmented, and just more collaborative.

Which Are the Flowers That Capture the Essence of the Leo Zodiac Sign?

These flowers are an extension of the Leo personality, capturing the essence of their fiery, generous, and charismatic nature. They are ideal for celebrating birthdays, special occasions, or just embracing the Leo spirit

Breeding Ranunculus and What It Takes to Create New Varieties

Behind the modern spectacular display of these flowers is a rigorous, decade-long cycle of hybridizing, microscopic cloning, and disease-free multiplication.

Flowers in Greek Mythology – What Do You Know About Their Different Floral Myths?

From roses and peonies to anemones and daffodils, flowers have played their part in many tales. Here are some of the most interesting (and weirdest) ones.

Utah State Flower: The Story of the Sego Lily

Learn how a native wildflower became a powerful symbol of survival, resilience, heritage, and the remarkable landscapes of the American West.