Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
Get inspired every day again, because every day is a Thursd. Day
She had a ceramic explosion of creative output, and most importantly, she became the master of tulip porcelain art.
By displaying her flowers as a close-up, she seduces the viewer to be overwhelmed by the beauty of the flower.
Elaborate floral festoons, artistically made from beautiful flowers; a connection between earthly and divine, past and present.
Yet another digital artist who defies reality with her surreal world.
Keep yourself updated and follow real time news from the flower and plant industry
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
So much to know, so much to learn

Hi There!
Every year, Thursd, introduces its own Floral Trend Color, reflecting shifts in design, emotion, and the floral world. For 2026, that color is Crimson Nocturne – a deep, muted crimson with warm undertones that conveys strength, depth, and quiet intensity.
Inspired by the stillness of night and the richness found in nature, Crimson Nocturne invites florists and designers to work with mood, contrast, and storytelling. Paired with its supporting palette, the Crimson Movement, this trend color sets the tone for floral design in 2026: expressive, grounded, and timeless.
Discover the story, inspiration, and creative possibilities behind our Floral Trend Color of the Year and explore how to bring this trend color to life in your floral designs. PS: Don't forget to join Thursd to keep up with the best news, novelties, floral designs, blogs, and much more!
Make your own bucketlist!
Bloggers share their best floral experiences
The Lingfeng Area near West Lake, where winter turns into poetry is covered in soft whites and pinks, deep pink and even green.
From 23-25th of October
As a former flower seller for a large Dutch plant exporter to Polish florists and a professional florist myself, I will try to explain this.
In an era defined by artificial intelligence and exponential technology, the importance of living systems is not diminishing but rising.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul

Mayte Garcia joins April & Ashley for a spectacular Valentine’s Day rose baptism in Las Vegas, unveiling a bold new premium rose variety.
Odilia by Coloríginz partners with FruterCoop, an association of growers based in the Azores. They go the whole hog to guarantee you reliable supply of their Nutans.
For the first time in Colombia, this breeder's complete cut flower assortment will be brought together in a single, centralized location. Don's miss the inauguration on March 6th!
"By sharing international insight and practical experience, the Conference supports informed decision-making and helps the industry adapt to an increasingly complex operating environment."
Whether given as a gift early in February or later in the month, preserved roses remain relevant, appreciated, and strong.
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
Is it already Mother's Day? Well, perhaps it's closer than you think. Mother's Day season kicks off on the second Sunday of February in Norway and runs throughout the spring, summer, and fall until Indonesia closes the line on the 22nd of December. It makes this celebration a unique holiday without a worldwide fixed day. You could state that it is always Mother's Day somewhere in the world. Good to know that mommy is top of mind somewhere, somehow.
Mother's Day is a special day that is celebrated all over the world to honor mothers and the love and care they provide to their children. This day is celebrated in different ways in different parts of the world, but one thing that remains constant is the presence of flowers. Flowers play a significant role in Mother's Day celebrations, and they are the perfect way to show love and appreciation for the mother figure in our lives.
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A botanical wonder possessing a bizarre appearance and an enchanting fragrance.
Discover everything you need to know about this elegant tropical treat, from care tips to where to buy them. Learn why this exotic palm is a must-have for any plant lover.
It's aesthetic appeal and relatively low maintenance, makes it a great choice for your garden or indoor spaces.
For an unexpected flush of rosy color without relying on bright blooms.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.