Thursd Is the Global Floral Industry Magazine & Platform

Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

Shop Florist Knows Pricing Transparancy

 

 

From Farm to Florist: How Kenyan Growers Can Build More Value

Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.

From Grower to Florist, No Detours

For Kenyan growers, Thursd Shop opens a more direct, structured, and future-focused route to quality florists across Europe.

  • Direct access to quality florists without managing fragmented relationships yourself.
  • Brand building by making the farm name, origin, quality, and story visible at the florist level.
  • More stable margin potential through better positioning, clearer demand signals, and differentiated supply.
  • Logistical certainty through structured box formats, reliable delivery windows, and controlled fulfillment.
  • Future-proofing by building market data, florist relationships, and long-term brand equity around every stem.

Pamoja: Together, the Chain Creates More Value

Kenya's floriculture sector represents decades of investment, expertise, climate knowledge, workforce development, and export discipline. The farms that have emerged from that trajectory are not just suppliers of raw agricultural products. They are sophisticated production businesses with quality systems, certification programs, environmental commitments, and communities built around them.

That full picture rarely reaches the florist's studio. With Thursd Shop, it can.

Read the article on Thursd!

The Whole Flower Industry Together

Bloggers share their best floral experiences

Danziger Fifa World Cup Playbook

 

Most Read Stories on Thursd Last Week:

1. The FIFA World Cup Isn’t Just a Game; It Is a Demand Engine

Danziger’s perspective on how such global moments create new opportunities (and demand) for flower consumption.

2. Florist Special With Canaan Marshall

He calls himself "The Flower Whisperer," and here's why.

3. Here’s How KFC Is Ensuring the Kenyan Flower Industry’s Sustainable Growth

The Kenya Flower Council has been instrumental in shaping the country's flower sector development, sustainability, and global competitiveness. But how do they do it?

4. Curious About the FIFA World Cup Playbook by Danziger?

The FIFA World Cup, or any major global event, isn’t just a final. It’s dozens, even hundreds, of emotional triggers. Download Danziger's Playbook and Create Business!

5. Peony Season at Continental Floral Greens Has Started

Spring weather sets the perfect scenario for peony season at their Forest Grove farm. Don't miss out on your favorite flowers!

Remarkable Stories

Thursd stories that move us forward

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

Who Are the Leading Phalaenopsis Breeders Globally?

These floral inventors spend years, sometimes decades, to create a flowering plant as close to perfect as horticultural science allows.

Phalaenopsis orchids are, perhaps, the most commercially significant flowering plants around. They grace wedding ceremonies, events, homes, and even corporate lobbies. However, before they are used in these different settings, growers grow them. But most importantly, the breeders spend years, sometimes decades, combining genetics, observing seedlings, and painstakingly making selections so that what eventually reaches the consumer is as close to perfect as horticultural science allows. But who are these breeders? Who are the people doing that work at the highest level?

What Does It Mean to Be a Great Phalaenopsis Breeder?

Phalaenopsis is a genus of orchids, often called the moth orchid because the flowers can look a bit like moths in flight. It is one of the most popular orchid types in homes and floral shops because it is elegant, long-lasting, and relatively easy to care for.

It is worth understanding what the idea of 'best or leading breeders' means in this context. Breeding of Phalaenopsis is not a competition with a single winner, but a discipline with many facets. Different organizations excel and perform exceptionally well along different axes.

The distinction between ordinary and exceptional Phalaenopsis breeders is in several key metrics that define industry leadership. These parameters are the benchmarks for evaluating breeder performance and market influence. 

 

Check it out here!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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Upcoming Events

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FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

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