Thursd Is the Global Floral Industry Magazine & Platform

Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow

Thursd Pulse - The Latest Industry News

Keep yourself updated and follow real time news from the flower and plant industry

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

Alina Neacsa at Alexandra Farms Celebration Wall at IFTF

 

 

Thursd Continues to Create a Space Where Flowers Are Not Only Seen, but Also Understood, Shared, and Admired

Hi There!

Flowers move through the world every single day, but the stories, people, creativity, and knowledge behind them often remain unseen. Thursd was created to help change that.

Over the years, Thursd.com has become a global platform where growers, florists, breeders, designers, artists, educators, and flower lovers can connect through inspiration, information, and shared experiences. From flower farms in Kenya and Colombia to floral installations in London, garden festivals in Italy, and designers around the world, Thursd helps bring the floral industry closer together.

Beyond showcasing flowers as products, Thursd highlights their connection to culture, design, wellbeing, sustainability, creativity, and everyday life. Through interviews, event coverage, trend reports, educational content, and visual storytelling, the platform helps make the floral world more visible and accessible to a wider audience.

Want to be part of one of the world’s most inspiring floral communities? Join Thursd and connect with growers, florists, designers, breeders, and flower lovers from across the globe — all in one place where flowers, creativity, and industry stories come together every day.

Here's the door to your everyday floral news and inspo!

The Whole Flower Industry Together

Bloggers share their best floral experiences

Enter the Flowerverse With Ball SB Varieties

Developed around carefully selected varieties by the renowned breeder, the new [Flowerverse] brand shows how flowers can go beyond arrangements and transform into immersive experiences.

Thursd Shop Featured

 

Most Read Stories on Thursd Last Week:

1. From Farm to Florist: How Kenyan Growers Can Build More Value

Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.

2. 10 Questions to Marcelo Vallejo, General Manager at De Ruiter Ecuador Roses S.A.

"Leaving the world a better place than you found it is the only thing one should do."

3. How the KFC Keeps Championing Gender Equity in the Kenyan Flower Industry

Through the Flowers and Ornamentals Sustainability Standard (FOSS) and other measures in place, Kenya Flower Council ensures that the role and place of women (and mothers) in the industry is maintained.

4. Rosaprima Introduces Three New Rose Varieties to Support Seasonal Demand

Rose French Kiss, Rose Razzmatazz, and Rose Powder Puff are here and you'll love them!

5. BROKEN... When Floral Design Moves Beyond Decoration – Team Romania at Floralien Ghent 2026 - An Exclusive Blog by ANDREI BINDEA

"This powerful installation explores fracture, tension, and connection: floral design can engage with uncertaintay without resolving it."

Remarkable Stories

Thursd stories that move us forward

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

Blue rose on a railway line

Do Blue Roses Exist - Are There Any Real Blue Roses?

Real blue roses. Are there any? Read on for all there is to know if you are looking for blue roses.

Well, you can stop reading in a few seconds; the answer is "no." There are no true natural blue roses. Except for some lavender-tinted varieties of mainly garden roses and some varieties of cut roses, there are no real blue roses. Despite advances in genetic engineering and biotechnology, achieving a true blue rose has not yet been realized. The closest developments have involved genetically modifying roses to produce blue-tinted or purple flowers, but not a true blue.

When you are looking for true blue, you have to go with dyed, tinted, or painted roses. (In floral arrangements). When it comes to outdoor patio and garden roses, true blue is just impossible in roses.

 

Check it out here!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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Upcoming Events

Flower fairs & shows you definitely want to go to

 

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

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