Thursd is the Global Floral Industry Magazine & Platform

Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

Alstroemeria Noize design by Nicola Armstrong
Alstroemeria Noize design by Nicola Armstrong

 

 

 

myThursd: Where Meaningful Floral Collaboration Comes to Life

Hi There!

On myThursd, we share how creatives and advertisers worked together to create floral projects that turned ideas into impactful outcomes. The Miss Alstroemeria by Tesselaar 2026-2027 catalogue is more than a seasonal presentation of varieties and brand direction. It reflects what becomes possible when breeders, growers, and floral designers collaborate with clarity and shared intent. Every designer featured in this edition is a member of myThursd Meetup Spot, and every project shown began as a creative collaboration that developed into a published, widely shared outcome.

Each project demonstrates how floral design can translate a flower's character into a visual story. Through thoughtful interpretation, designers worked directly with Miss Alstroemeria to present Alstroemeria not just as a reliable product, but as a flower with presence, structure, and emotional value. The results were featured in the magazine and shared across Thursd platforms, giving lasting visibility to everyone involved.

For designers seeking meaningful projects and for breeders and growers looking for creative partners who can translate flowers into stories, this model offers a clear example of what can be achieved when the right people come together. Visit myThursd today to explore different projects and kickstart a resourceful collaboration with a designer or grower and a breeder of your choice.

Access Miss Alstroemeria Catalogue 2026/2027 here.

The Whole Flower Industry Together

Bloggers share their best floral experiences

Business Is Full of Changes

Adapting strategy, rethinking assumptions, and responding to shifting markets in today’s European landscape.

Katya Hutter Madrid Blooms dynamic feature

 

Most Read Stories on Thursd Last Week:

  1. Madrid Blooms – An Exceptional Experience

    "Curated by Sylvia Bustamante, the 2026 edition featured some of the world’s most outstanding floral creatives. Read my blog to find out who they were!"

  2. The Sourdough Mama – Baking the Floral Sourdoughs of Your Dreams

    Loaves of bread with floral shapes that look like real flowers? Yep!

  3. This Was IPM Flower Stage 2026 – The Shows, the Takeaways, the People

    Visitors walked out with a head full of ideas, and a phone full of pictures, reels, and notes ready to use.

  4. Preserved Flowers by Verdissimo That Stay When Winter Lingers

    Here are some inspirational ideas on how to decorate your spaces with long-lasting flowers for a fresh start to the year.

  5. The Art of Expression – The Meaning Behind a Rosaprima Rose This Valentine’s Day

    The campaign reflects how a single stem can carry meaning across cultures, ages, and life's most special moments.

Did You Miss the Last Remarkable Story?

No worries...always to find on Thursd

When Roses Represent a Country

During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.

Thursd Is Good For You feature

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

 

Physiological effects of red roses

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

20 Impactful Flower Quotes and Their Meaning

  1. Love is the flower, you’ve got to let it grow. – John Lennon
  2. Love is like wildflowers; it’s often found in the most unlikely places. – Ralph Waldo Emerson
  3. Life is the flower for which love is the honey. – Victor Hugo
  4. A flower cannot blossom without sunshine, and a man cannot live without love. – Max Müller
  5. The very best relationship has a gardener and a flower. The gardener nurtures and the flower blooms. – Carole Radziwill
  6. You belong among the wildflowers. – Tom Petty
  7. Take time to smell the roses. – Proverb
  8. There are always flowers for those who want to see them. – Henri Matisse
  9. If you look the right way, you can see that the whole world is a garden. – Frances Hodgson Burnett
  10. What a lonely place it would be to have a world without a wildflower. – Roland R. Kemler
  11. ....

Check it out here!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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Upcoming Events

Flower fairs & shows you definitely want to go to

 

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

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