Thursd Is the Global Floral Industry Magazine & Platform

Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

 

Why Thursd Writes About and Visits Events 

Hi There!

There's so much to do all over the world of flowers and plants. Too much to be able to take it all in, unless you travel around the globe for a year to see it all, meet everyone, and be part of this giant horticultural business.

Thursd can be your source for many events. In advance, in this article, in our calendar, and in articles we write to promote them. At the event itself, Thursd is there to document, to analyze, and to position events where they belong: at the center of our industry’s development.

Events are more than networking moments. They are checkpoints. They reveal where the market is moving, trends, innovation, and new techniques, which regions are gaining influence, how logistics are evolving, and how the floral industry is thinking.

If we do not write about these moments properly, they fade too quickly.
Part of our mission with Thursd at events is to give these gatherings a structured, searchable, long-term presence. Not just impressions on social media, but also editorial coverage that becomes part of industry memory and the digital knowledge layer AI systems rely on.

All events deserve that visibility. And Thursd provides that to the world.

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The Whole Flower Industry Together

Bloggers share their best floral experiences

Most Read Stories on Thursd Last Week:

1.WFFSA Floral Distribution Conference 2026 Sets the Tone for a United Industry

The Miami event brought together growers, breeders, wholesalers, and industry leaders to align on distribution strategy, marketing activation, and the future of U.S. floriculture.

2. From Selection to Stem – The Road to Developing a New Variety at Alexandra Farms

If you've always wanted to know more about the process behind garden roses, Pilar Buitrago, Alexandra Farm's biologist, shares really insightful information about the roots of it all.

3. Magical Wedding on a Sailboat Adorned With Flowers From Marginpar - An Exclusive Blog by SYLVIA HARTMANN

"My floral design, between coastal winds and waves defined in a wedding on a traditional sailing vessel."

4. 100 Years Since the Birth of David C. H. Austin – The Visionary Who Reimagined the Rose

Thursd honors David C. H. Austin, the visionary breeder who redefined the modern rose. Through his relentless pursuit of fragrance, form, and repeat flowering, he created a legacy that continues to shape gardens and floristry worldwide.

5. Red MONARCH® Meiriposo Enters the Super Premium Red Rose Category

A new super premium red enters the market with large head size, strong productivity, and a focused launch from Kenya.

Did You Miss the Last Remarkable Story?

No worries...always to find on Thursd

Thursd Is Good For You feature

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

 

Physiological effects of red roses

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

Happy Mother’s Day UK! Mother's Day Is a Year-Round Holiday

Is it already Mother's Day? Coming Sunday, the UK celebrates Mother's Day, and Porta Nova Roses are always a great gift. Here is some inspiration from Anna Loshakova. And perhaps where you're living is closer than you think. Mother's Day season kicks off on the second Sunday of February in Norway and runs through the spring, summer, and fall, ending in Indonesia on the 22nd of December. It makes this celebration a unique holiday without a fixed worldwide date. You could state that it is always Mother's Day somewhere in the world. Good to know that mommy is top of mind somewhere, somehow.

Mother's Days Around the World

Mother's Day is a special day celebrated worldwide to honor mothers and the love and care they provide their children. This day is celebrated in different ways across the world, but one thing that remains constant is the presence of flowers. Flowers play a significant role in Mother's Day celebrations, and they are the perfect way to show love and appreciation for the mother figure in our lives.

Check it out here!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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20 Most Used Sunflower Quotes

Sunflowers are widely used flowers whether as a monochromatic bouquets or in a mixed bouquets. They radiate positivity and enlightening character attached to them.

Upcoming Events

Flower fairs & shows you definitely want to go to

 

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

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