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Her love for flowers began when she was just five years old, and that quiet obsession has followed her ever since.
The designer, who is originally from Singapore, conjures up beautiful, fully furnished and nature-inspired living areas in her imagination.
Cakes with flowers are the kind of cakes that stop the usual small talk. Someone always leans in to take a closer look and they shift the attention without trying.
According to the owner Léa Zana, the world needs more flowers and more color, reason why she created Vaisselle.
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
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So much to know, so much to learn

Hi There!
The floral world moves constantly. New flower varieties are introduced, design trends evolve, seasons change, artists create, growers innovate, and creative ideas emerge every single day. Keeping up with all of it can feel overwhelming when inspiration is scattered across countless platforms and disconnected sources.
That’s exactly what makes Thursd.com different.
Thursd brings the floral industry together into one continuous space dedicated entirely to flowers, plants, creativity, and the people behind them. It’s a platform built for discovery. Every visit opens the door to something different.
One moment you may be reading about a new garden rose collection from Ecuador, and the next discovering an artist using flowers through AI, a designer creating large-scale installations, or a hidden botanical destination worth knowing about.
Because flowers never stop evolving, and neither does inspiration on Thursd.
Make your own bucketlist!
Bloggers share their best floral experiences
Curious to read about all the stage talks given at Bootcamp Floriexpo in Fort Lauderdale? Here's a recap!
The winner of the RHS Chelsea Plant of the Year 2026 was selected by Dutch breeder Ninja Kramer, which honestly sounds like the coolest plant breeder name imaginable.
Modern buyers increasingly connect with brands that communicate identity, purpose, and authentic human experiences.
I focused on creating interior arrangements, and it [Alstroemeria] proved itself to be a true luxury flower that can hold space entirely on its own.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul
A background in botanical science forms the foundation of his work; met with the juxtaposed fashion and art world, he seeks to radically reawaken our lost connection to nature.
"I focused on creating interior arrangements, and it [Alstroemeria] proved itself to be a true luxury flower that can hold space entirely on its own."
A candid interview with Mauricio Danies of rose grower Milagro de las Flores and the reassuring response from breeder De Ruiter.
"Biodiversity encompasses people, crops, and the many living organisms that support agricultural systems, from pollinators to soil life. It is inherently local yet globally connected."
The platform's commitment to supporting the country's world-famous floriculture goes deeper than just recognition. That's why this year's edition of the floral trade fair promises so much more!
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?

The four-leaf clover has enthralled people for centuries, standing as a ubiquitous emblem of fortune, mystique, and hope in various cultures around the globe. Though often identified with Ireland and its folklore, these rare wonders frequently emerge from a plant called Trifolium repens – the white clover – and can be nurtured in your very own garden or indoor space. Below, discover the cultural allure, scientific foundations, and practical techniques to cultivate and care for four-leaf clovers, ensuring that these captivating plants thrive under your watchful care.
The mystique surrounding four-leaf clovers stems primarily from their scarcity; research now suggests that the chance of finding a four-leaf clover may be closer to 1 in 5,076 – rather than the oft-cited 1 in 10,000. These green gems have been celebrated in folklore, literature, and even modern pop culture as harbingers of luck and prosperity.
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Floral smell acts as an invisible signal designed to attract specific visitors, ensuring the plant can reproduce and thrive. Their mechanism is a brilliant show of how nature’s efficiency ensures plants’ survival.
The guild remains the way to understanding how Colombia’s flower sector works and why it has such a solid standing in terms of quality and responsible production.
Listen to advice, insider knowledge, and fun tips on everything floral on these amazing flower podcasts available on every online platform.
Beyond its beauty, this fragrant flower carries deep meaning and a fascinating history.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.