Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
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She had a ceramic explosion of creative output, and most importantly, she became the master of tulip porcelain art.
By displaying her flowers as a close-up, she seduces the viewer to be overwhelmed by the beauty of the flower.
Elaborate floral festoons, artistically made from beautiful flowers; a connection between earthly and divine, past and present.
Yet another digital artist who defies reality with her surreal world.
Keep yourself updated and follow real time news from the flower and plant industry
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
So much to know, so much to learn

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Every year, Thursd, introduces its own Floral Trend Color, reflecting shifts in design, emotion, and the floral world. For 2026, that color is Crimson Nocturne – a deep, muted crimson with warm undertones that conveys strength, depth, and quiet intensity.
Inspired by the stillness of night and the richness found in nature, Crimson Nocturne invites florists and designers to work with mood, contrast, and storytelling. Paired with its supporting palette, the Crimson Movement, this trend color sets the tone for floral design in 2026: expressive, grounded, and timeless.
Discover the story, inspiration, and creative possibilities behind our Floral Trend Color of the Year and explore how to bring this trend color to life in your floral designs. PS: Don't forget to join Thursd to keep up with the best news, novelties, designs, blogs, and much more!
Make your own bucketlist!
Bloggers share their best floral experiences
In an era defined by artificial intelligence and exponential technology, the importance of living systems is not diminishing but rising.
Building a company with both creativity and financial discipline, and why balance determines long term success.
Market stability begins at the breeding stage. Structured release strategies protect growers, traders and long term value.
Imagine the classic charm of a Hydrangea but with a twist: it’s grown on a stem, turning this familiar favorite into a premium, eye-catching plant that stands tall and proud.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul

Mayte Garcia joins April & Ashley for a spectacular Valentine’s Day rose baptism in Las Vegas, unveiling a bold new premium rose variety.
Odilia by Coloríginz partners with FruterCoop, an association of growers based in the Azores. They go the whole hog to guarantee you reliable supply of their Nutans.
For the first time in Colombia, this breeder's complete cut flower assortment will be brought together in a single, centralized location. Don's miss the inauguration on March 6th!
"By sharing international insight and practical experience, the Conference supports informed decision-making and helps the industry adapt to an increasingly complex operating environment."
Whether given as a gift early in February or later in the month, preserved roses remain relevant, appreciated, and strong.
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
A long time ago, nearly 300 million years to be more or less precise, there was already a Protea thriving on the surface of the earth. Unlike today, there were no humans to witness this beautiful plant, and certainly no growers to harvest it for use in floral arrangements. So, how do we know its age?
The meaning of Protea flowers encompasses everything from transformation to diversity and courage. The meaning of the Protea flowers can be traced back to the Greek god Proteus, known for his ability to change form at will and take on many shapes. This aptly reflects the diversity of Protea species and, by extension, their symbolism of embracing change.
Perhaps the most iconic Protea flower is the King Protea, whose large size and distinctive shape exude regal beauty. The King Protea flower meaning is all about strength, courage, and leadership, and can be used to denote the embracement of one's inner power and motivation to stand tall amidst challenges.
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It's aesthetic appeal and relatively low maintenance, makes it a great choice for your garden or indoor spaces.
For an unexpected flush of rosy color without relying on bright blooms.
Get to know more about these flowers primarily native to tropical and subtropical regions of Asia, Africa, and Oceania.
These seven green and flowering plants will brighten up your sleeping space and can help you wake up feeling refreshed and revitalized.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.