Thursd is the Global Floral Industry Magazine & Platform

This Was IPM Flower Stage 2026 – The Shows, the Takeaways, the People

Visitors walked out with a head full of ideas, and a phone full of pictures, reels, and notes ready to use.

What's New 'Round the Clock?

This is the latest clock supply information for week 6.

How Flower Growers Prepare for the Valentine’s Day

Cupid's first visit is to nurseries around the world, ensuring flowers will be at their best for V-Day.

What Are the AIPH IGOTY Awards?

During IPM Essen 2026, the winners will be announced. But what is it about, and who are this year's finalists?

Hillier Nurseries, UK, Wins AIPH International Grower of the Year 2026

Founded in 2009, the AIPH IGOTY Awards recognize best practice in horticulture by the top ornamental production nurseries from around the globe.

Join the Thursd Community as a Blogger

Awaken your blogger within and take a leap into a floral and planty universe filled with possibilities!

More Than Greens – Ranunculus Butterfly From Watsonville, California

Decorum Brings the World Behind the Tulip to Life

Hypericum Go Top Shows Strong Commercial Promise at Benev Flora

Preserved Flowers by Verdissimo That Stay When Winter Lingers

White Tulips and Their Enchanting, Uniquely Pristine Charm

All About Yellow Jessamine as the State Flower of South Carolina

The Top 10 Podcasts About Flowers You Must Follow

Falling for Callas This Valentine’s Day

Winter Wedding Planning – What You Actually Need to Know About Seasonal Florals

Whenever couples plan a winter celebration, I get many questions about which flowers work best in the colder months. Here's what I think.

Why Is Gen Z Obsessed With Plants?

Gen Z is not buying plants as decoration but as daily infrastructure for care, sustainability, and mental grounding. Plants offer control, continuity, and meaning in a digital-first world.

Biophilic Design and the Cost of Living Without Nature

Urban life has quietly engineered nature out of daily experience. Biophilic design offers a proven way to restore human health, awareness, and responsibility by reintegrating living systems into the spaces where life now happens.

Red Roses, New Beginnings, and Finding My Own Voice

This was a complete new experience for me. The first of many I hope! I love to tell my story about Futura Roses from Porta Nova.

Mona Flowers Marks Its First Valentine’s Season

Valentine’s Day – The Date That Moves the World With Flowers

Valentine’s Day Statistics: Latest Spending Trends and What They Mean for the Floral Industry

The Plants and Flowers for Chinese New Year That Bring You Good Luck

Welwitschia Mirabilis - A Living Fossil Plant From the Jurassic Age

Have you heard about this unique flora that coexisted with the dinosaurs? There's a lot to learn about it, so here you go!

Hypnotizing Botanicals Fluoresce in Tom Leighton’s Planty Photographs

Embodied in all of his images, whether the source is urban architecture or the structures of nature, these plant pictures are a sense of wonder.

What Are Cupid’s Choices for This Valentine’s Day?

Crush on these garden roses by Alexandra Farms for this Valentine's Day celebration.

Caring Guide for Staghorn Sumac (Rhus Typhina)

Staghorn sumac brings low-maintenance versatility, distinct seasonal interest, and beneficial wildlife interactions right into your garden.

Medinilla Magnifica Is the Tropical Gem You’d Want to Have Your Hands On

An increasingly popular choice among houseplant lovers due to its showy and dramatic appearance and relatively easy-care requirements

LONA Short Film Remembers República Cromañón Victims With Its Flower Sneakers

To commemorate the 20th anniversary of this devastating event, this stop-motion short film was released; directed and animated by Malena Martinez.

10 Non-traditional Flowers for Valentine's Day

For Valentine's Day, all flowers are equally beautiful and meaningful. These 10 for V-day are an absolute bomb.

How to Design a Sustainable Floral Wedding

Create an eco-conscious celebration with locally sourced blooms and sustainable practices that honor nature.

10 Questions to Craig Musson, the Founder and Owner of Wafex

"The flower industry is a 7-day-a-week, 24-hour-a-day emotional investment so it's critical to stay mentally and physically fit."

Why You Should Advocate for #NoPlasticFloralFoam Floristry

Many florists are rejecting floral foam in favor of sustainable practices. They advocate for eco-friendly alternatives. And for a good reason.

An Essential Guide for a Thriving String of Turtles Plant

String of Turtles - an easy-care plant that brings a touch of rainforest charm and delighting plant enthusiasts of all levels.

Continental Floral Greens' Gift for Spring

Their specialty for the coming season? Growing premium cherry blossom, Forsythia, Prunus, and quince branches that add wild, natural height to any design.

Florist Special With Valen Ibarra

Learn more about the wedding bouquet trends she's known for (and why brides love them).

A Conversation With Christopher Ernst - Germany’s World Cup Floral Art Representative

"The World Cup represents the greatest challenge and most significant experience of my life, both personally and professionally. I am incredibly excited and curious about everything that awaits me."

How to Match Your Sunglasses with Fresh Flower Arrangements

Stylish fusion of eyewear elegance and botanical charm, blending fashion with floral artistry.

The Psychological Impact of Floral Imagery in Home Interiors

Blooms transform spaces, influencing mood, perception, and emotional well-being through visual psychology.

The 7 Best Bathroom Plants to Have In 2026

These humidity-loving houseplants thrive in low light, need minimal care, and add natural charm to any space in 2026.

The African Baobab Tree – How One Plant Produces a Complete Environment

With its roots seemingly reaching for the sky, the baobab tree’s incredible and special shape has inspired myths and legends for centuries.

Flowers in the Bible: 10 Significant Varieties and Their Meanings

In biblical times, flowers held both practical and symbolic value.

Poppy Flower Meaning, and the Symbolisms Behind This Esteemed Flower

An iconic and richly historic flower whose mere being is enigmatic. Get to know more about poppies.