Thursd | Global Floral Industry Magazine & Platform

The Sourdough Mama - Baking the Floral Sourdoughs of Your Dreams

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

A Floral Fashion Diary With Loreta Pandereta

This firm uses traditional Colombian embroidery and handicraft skills to create earrings, necklaces, bracelets, and clutches inspired by gardens, flowers, and natural forms.

This Was IPM Flower Stage 2026 – The Shows, the Takeaways, the People

Visitors walked out with a head full of ideas, and a phone full of pictures, reels, and notes ready to use.

NY’s Most Beautiful Garden Turns Into a Floral ‘Concrete Jungle’ This February 7th

At the New York Botanical Garden, Mr. Flower Fantastic is expanding beyond individual pieces to create an entire world visitors can move through.

Ozukuri, the Thousand Bloom Chrysanthemum Display

Training style in which one plant is grown to carry as many flowers as possible, often several hundreds to over a thousand.

Thursd Pulse - The Latest Industry News

Keep yourself updated and follow real time news from the flower and plant industry

Fairmiles Consultations on Just Transition Principles for Fairer Sustainable Supply Chains

Their framework addresses the concern of how to pursue ambitious environmental goals while protecting livelihoods in vulnerable sourcing regions.

Augusto Solano Closes a Successful Chapter as One of the Most Important Leaders in International Floriculture

He leaves a legacy of vision, rigor, and leadership in rural development, formal employment, and Colombia’s agro-export reputation.

What's New 'Round the Clock?

This is the latest clock supply information for week 6.

How Flower Growers Prepare for the Valentine’s Day

Cupid's first visit is to nurseries around the world, ensuring flowers will be at their best for V-Day.

10 Questions to Ahmed Nzibo, the Chairman of United Selections

Floral Event News

Save the dates! Follow the news on each event here

The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You Definitely Want to Visit Next

Henil Vashi From the UK Named AIPH Young International Grower of the Year 2026

Hillier Nurseries, UK, Wins AIPH International Grower of the Year 2026

All the Winners of the AIPH IGOTY Awards At IPM Essen 2026

What's Your Flower of the Year for FlorEvent 2026?

Plants Change Homes

Instant happiness with living greens in your house

Growing Love With the Charm of Valentine’s Day Plants

10 Houseplants That Are Poisonous for Dogs

Your Care Guide for the Calathea Musaica, Also Called the Network Plant

How Plants Can 'Talk' to Their Neighbors About Potential Predators

Florist Special With Zoe Burton

The Beautiful World of Cut Flowers

So much to know, so much to learn

White Tulips and Their Enchanting, Uniquely Pristine Charm

All About Yellow Jessamine as the State Flower of South Carolina

More Than Greens – Ranunculus Butterfly From Watsonville, California

Decorum Brings the World Behind the Tulip to Life

Preserved Flowers by Verdissimo That Stay When Winter Lingers

20 Gorgeous Winter Wedding Flowers to Perfect Your Seasonal Wonderland

Falling for Callas This Valentine’s Day

When a Rose Speaks the Language of Love

Bollapally-Srikanth — *Bollapally Srikanth, President of the Growers Flower Council of India*

Join Our 10 Questions Segment on Thursd

Hi There!

At Thursd., we share more than just news, novelties, and events. One of our most valued features is the 10 Questions segment – an in-depth interview series that introduces the people shaping the global flower industry. Through personal stories, experiences, and insights, we get to know the growers, florists, breeders, designers, and innovators behind the flowers.

Thursd is an independent digital platform dedicated to documenting and showcasing everything happening in professional floriculture worldwide. It is the place where creativity, business, and community meet – used daily by florists, growers, suppliers, retailers, and floral brands to stay connected with trends, new varieties, inspiring projects, and market developments.

Would you like to share your story with our global audience? Be part of our 10 Questions segment and let the industry get to know the person behind your work.

Join Thursd here.

T__M.space Tops Sinuous Pavilion in New Delhi With Green Roof

Heritage, Architecture, Nature, Travel, or Just the Most Beautiful Place in the World?

Make your own bucketlist!

10 of the Best Nature-Inspired Architecture Books

Plants, Greenery, and the Fiji Living System – A New Environmental Architecture

Pharrell Williams and Nigo Designing a Surprisingly Green and Entertaining District in Tokyo

A ‘Hybrid Habitat’ By Guto Requena Gives New Meaning to ‘Urban Jungle’ in São Paulo

Madrid Blooms – An Exceptional Experience

The Whole Flower Industry Together

Bloggers share their best floral experiences

Cinefleur Brings You the Exciting Stories From the Flower and Plant World

We travel across Europe and beyond, searching for compelling stories and translating them into visual productions where flowers and plants take center stage.

This is Thursd.

Promote your products & stories with a global audience.

My Preparations for Valentine's Day

It never becomes a routine, because each year brings its own dynamics.

Valentine’s Day, Designed With Intent, and Love...

It's no rocket science to me: "Instant happiness when I'm able to create with Porta Nova Red Naomi Roses."

Winter Wedding Planning – What You Actually Need to Know About Seasonal Florals

Whenever couples plan a winter celebration, I get many questions about which flowers work best in the colder months. Here's what I think.

Why Is Gen Z Obsessed With Plants?

Gen Z is not buying plants as decoration but as daily infrastructure for care, sustainability, and mental grounding. Plants offer control, continuity, and meaning in a digital-first world.

Biophilic Design and the Cost of Living Without Nature

Urban life has quietly engineered nature out of daily experience. Biophilic design offers a proven way to restore human health, awareness, and responsibility by reintegrating living systems into the spaces where life now happens.

Red Roses, New Beginnings, and Finding My Own Voice

This was a complete new experience for me. The first of many I hope! I love to tell my story about Futura Roses from Porta Nova.

How No Plastic Floral Foam Is Redefining Sustainable Floristry

The Floral Calendar That Matters

From cultural traditions to commercial flower peaks

Valentine’s Day Statistics: Latest Spending Trends and What They Mean for the Floral Industry

Mona Flowers Marks Its First Valentine’s Season

The Art of Expression – The Meaning Behind a Rosaprima Rose This Valentine’s Day

Valentine’s Day – The Date That Moves the World With Flowers

How to Protect Outdoor Plants From Frost and Snow Damage?

Did You Miss the Last Remarkable Story?

No worries...always to find on Thursd

The Mysterious Yet Fascinating Phenomenon of Crown Shyness

Did you know shyness consists of an unusual growth of trees' branches which avoid touching those of neighboring trees?

When Roses Represent a Country

During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.

Pinterest Predicts 2026: A Trend Report Florists Can Actually Use

The not-yet-trending report shows where tomorrow's trends will take your audience next.

Table Design Exhibition Creativity Conference 4th Edition - Sparkles of Nature

Everything luxury events are about and more. You can learn it at this amazing event in Turkey.

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

Welwitschia Mirabilis - A Living Fossil Plant From the Jurassic Age

Have you heard about this unique flora that coexisted with the dinosaurs? There's a lot to learn about it, so here you go!

Hypnotizing Botanicals Fluoresce in Tom Leighton’s Planty Photographs

Embodied in all of his images, whether the source is urban architecture or the structures of nature, these plant pictures are a sense of wonder.

What Are Cupid’s Choices for This Valentine’s Day?

Crush on these garden roses by Alexandra Farms for this Valentine's Day celebration.

Caring Guide for Staghorn Sumac (Rhus Typhina)

Staghorn sumac brings low-maintenance versatility, distinct seasonal interest, and beneficial wildlife interactions right into your garden.

Medinilla Magnifica Is the Tropical Gem You’d Want to Have Your Hands On

An increasingly popular choice among houseplant lovers due to its showy and dramatic appearance and relatively easy-care requirements

LONA Short Film Remembers República Cromañón Victims With Its Flower Sneakers

To commemorate the 20th anniversary of this devastating event, this stop-motion short film was released; directed and animated by Malena Martinez.

10 Non-traditional Flowers for Valentine's Day

For Valentine's Day, all flowers are equally beautiful and meaningful. These 10 for V-day are an absolute bomb.

How to Design a Sustainable Floral Wedding

Create an eco-conscious celebration with locally sourced blooms and sustainable practices that honor nature.

10 Questions to Craig Musson, the Founder and Owner of Wafex

"The flower industry is a 7-day-a-week, 24-hour-a-day emotional investment so it's critical to stay mentally and physically fit."

Why You Should Advocate for #NoPlasticFloralFoam Floristry

Many florists are rejecting floral foam in favor of sustainable practices. They advocate for eco-friendly alternatives. And for a good reason.

An Essential Guide for a Thriving String of Turtles Plant

String of Turtles - an easy-care plant that brings a touch of rainforest charm and delighting plant enthusiasts of all levels.

Continental Floral Greens' Gift for Spring

Their specialty for the coming season? Growing premium cherry blossom, Forsythia, Prunus, and quince branches that add wild, natural height to any design.

Florist Special With Valen Ibarra

Learn more about the wedding bouquet trends she's known for (and why brides love them).

A Conversation With Christopher Ernst - Germany’s World Cup Floral Art Representative

"The World Cup represents the greatest challenge and most significant experience of my life, both personally and professionally. I am incredibly excited and curious about everything that awaits me."

How to Match Your Sunglasses with Fresh Flower Arrangements

Stylish fusion of eyewear elegance and botanical charm, blending fashion with floral artistry.

The Psychological Impact of Floral Imagery in Home Interiors

Blooms transform spaces, influencing mood, perception, and emotional well-being through visual psychology.

20 Most Used Sunflower Quotes

These Are the Most Read Stories on Thursd Online Floral Magazine Ever

Are you also curious what these 'Top Floral Stories' are about?

Blooming With Symbolism: 10 Flowers in the Quran That Are Full of Significance

Within the poetic verses of the Quran, lie remarkable references to flower varieties, each carrying its own symbolic significance. These blooming treasures serve as metaphors for spirituality, resilience, beauty, and gratitude.

27 Palm Tree Types to Grow in Your Tropical Garden

Here is the magic of adding the lush and the aesthetics of palms in your outdoor space.

Euphorbia Plants - 10 Most Common Varieties and How to Grow and Care For Them

There are so many different types of Euphorbia, all looking very different from one another. From the famous X-mas plant to the cowboy cactus.

All the Different Types of Monstera Plants You Want to Know About

These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation.

20 Impactful Flower Quotes and Their Meaning

Love is the flower, you’ve got to let it grow. – John Lennon
Love is like wildflowers; it’s often found in the most unlikely places. – Ralph Waldo Emerson
Life is the flower for which love is the honey. – Victor Hugo
A flower cannot blossom without sunshine, and a man cannot live without love. – Max Müller
The very best relationship has a gardener and a flower. The gardener nurtures and the flower blooms. – Carole Radziwill
You belong among the wildflowers. – Tom Petty
Take time to smell the roses. – Proverb
There are always flowers for those who want to see them. – Henri Matisse
If you look the right way, you can see that the whole world is a garden. – Frances Hodgson Burnett
What a lonely place it would be to have a world without a wildflower. – Roland R. Kemler
....

Check it out here!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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Photographs by Frédéric Demeuse Foreground the Essential Beauty of Old Forests

The artist's continuing series 'Forgotten Places' features dreamlike pictures that explore increasingly isolated and uncommon areas of nature.

5 Poisonous Cacti to Keep Away From Children and Pets

You might be surprised to know that most cacti aren’t poisonous. However, you might want to keep your distance, especially from these ones.

Pretty in Pink - 15 Pink Houseplants That Add a Pop of Color

For an unexpected flush of rosy color without relying on bright blooms.

Jasmine Flower Meaning – Essence of a Bewitchingly Fragrant Flower

Get to know more about these flowers primarily native to tropical and subtropical regions of Asia, Africa, and Oceania.

Flower fairs & shows you definitely want to go to

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

Thursd is the Global Floral Industry Magazine & Platform