Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
Get inspired every day again, because every day is a Thursd. Day
Her portraits often feel almost alive, featuring faces framed with petals, stems woven into garments, and floral textures used as much as possible to evoke an otherworldly feel.
Planning your wedding, creating a Valentine's Day gift, or expanding floral knowledge? Understanding different types of bouquets opens beautiful possibilities.
A spotted octopus resting among flowers, a parrot confined to a too-small cage, and jellyfish floating above fungi and ferns.
Crystals layering like branches and leaves, blooming like clustered flowers. Dense crystalline formations conjure seasonal landscapes.
Keep yourself updated and follow real time news from the flower and plant industry
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
So much to know, so much to learn
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On myThursd, we share how creatives and advertisers worked together to create floral projects that turned ideas into impactful outcomes. The Miss Alstroemeria by Tesselaar 2026-2027 catalogue is more than a seasonal presentation of varieties and brand direction. It reflects what becomes possible when breeders, growers, and floral designers collaborate with clarity and shared intent. Every designer featured in this edition is a member of myThursd Meetup Spot, and every project shown began as a creative collaboration that developed into a published, widely shared outcome.
Each project demonstrates how floral design can translate a flower's character into a visual story. Through thoughtful interpretation, designers worked directly with Miss Alstroemeria to present Alstroemeria not just as a reliable product, but as a flower with presence, structure, and emotional value. The results were featured in the magazine and shared across Thursd platforms, giving lasting visibility to everyone involved.
For designers seeking meaningful projects and for breeders and growers looking for creative partners who can translate flowers into stories, this model offers a clear example of what can be achieved when the right people come together. Visit myThursd today to explore different projects and kickstart a resourceful collaboration with a designer or grower and a breeder of your choice.
Access Miss Alstroemeria Catalogue 2026/2027 here.
Make your own bucketlist!
Bloggers share their best floral experiences
How to make a simple but inspiring design with a touch of love.
This is where quality makes the difference. Red Naomi is not just a red rose. It is depth. It is velvet. It is a red that absorbs light and gives back emotion.
Adapting strategy, rethinking assumptions, and responding to shifting markets in today’s European landscape.
As artificial intelligence makes everything look increasingly real, trust quietly erodes, and people begin searching for experiences that cannot be simulated.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul

"Curated by Sylvia Bustamante, the 2026 edition featured some of the world’s most outstanding floral creatives. Read my blog to find out who they were!"
Loaves of bread with floral shapes that look like real flowers? Yep!
Visitors walked out with a head full of ideas, and a phone full of pictures, reels, and notes ready to use.
Here are some inspirational ideas on how to decorate your spaces with long-lasting flowers for a fresh start to the year.
The campaign reflects how a single stem can carry meaning across cultures, ages, and life's most special moments.
No worries...always to find on Thursd
Loaves of bread with floral shapes that look like real flowers? Yep!
Did you know shyness consists of an unusual growth of trees' branches which avoid touching those of neighboring trees?
During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.
The not-yet-trending report shows where tomorrow's trends will take your audience next.
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
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Where did the ultimate Valentine's Day cliché come from and where does it go?
These humidity-loving houseplants thrive in low light, need minimal care, and add natural charm to any space in 2026.
With its roots seemingly reaching for the sky, the baobab tree’s incredible and special shape has inspired myths and legends for centuries.
In biblical times, flowers held both practical and symbolic value.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.