Thursd | Global Floral Industry Magazine & Platform

Floral Nuances of the Islamic Holy Month of Ramadan

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

The Impressive Beaded Flowers of Hannah Bøgedal Olsen

"Everyone can make a beaded flower if you have the patience for it. One should never rush with creativity."

Alexandra Paras’ AI-Inspired Art Merges Fantasy, Fashion and Floral Art

Her portraits often feel almost alive, featuring faces framed with petals, stems woven into garments, and floral textures used as much as possible to evoke an otherworldly feel.

A Guide to Different Types of Bouquets, Their Styles and Designs

Planning your wedding, creating a Valentine's Day gift, or expanding floral knowledge? Understanding different types of bouquets opens beautiful possibilities.

Enigmatic Paintings by Martin Wittfooth That Meld Flora and Fauna

A spotted octopus resting among flowers, a parrot confined to a too-small cage, and jellyfish floating above fungi and ferns.

Thursd Pulse - The Latest Industry News

Keep yourself updated and follow real time news from the flower and plant industry

Happy 80th Anniversary to Könst Alstroemeria!

From team Thursd, we are proud to work with such an inspiring company like Könst Alstroemeria, which celebrates its 80th anniversary today!

What the Colombian Flowers Delivered to Capitol Hill During Valentine’s Meant

"This gesture is both beautiful and meaningful. Colombian flowers are part of everyday life in the United States, especially on Valentine’s Day."

Horticulture M&A Is Recalibrating, Not Just Recovering

Horticulture M&A is not simply recovering. According to Ruud van der Vliet’s analysis of the latest Oaklins insights, capital in floriculture is shifting toward technology, IP, and integrated value-chain platforms, redefining how the sector is valued.

Dümmen Orange Announces the Launch of Its New Location in Bogotá, Colombia!

For the first time in Colombia, this breeder's complete cut flower assortment will be brought together in a single, centralized location. Don's miss the inauguration on March 6th!

A Valentine’s Day Rose Baptism in Las Vegas That Made History

Mayte Garcia joins April & Ashley for a spectacular Valentine’s Day rose baptism in Las Vegas, unveiling a bold new premium rose variety.

New and Interesting Projects for You at myThursd Meetup Spot

Turn emotion into impact through creative floral collaborations that connect storytellers with brands seeking fresh and meaningful content.

10 Questions to Frank Grunder, Seasoned Horticultural Consultant

Floral Event News

Save the dates! Follow the news on each event here

Ornamental Horticulture Leaders to Discuss Industry Issues at AIPH Sydney Conference

Experience Danziger’s Assortment at Their Open Days in Naivasha

Sample World Spring Fair at Floriworld Is the Place to Be This April

Danziger Launches the Global Rose Festival 2026

What Is the True Environmental Cost of Valentine’s Flowers and How Can Consumers Make More Ethical Choices!

Plants Change Homes

Instant happiness with living greens in your house

Natural Stress Relief: How Plants Can Soothe Anxiety

7 Best Houseplants for Low Light That Add Vibrancy to Dim Rooms

Growing Love With the Charm of Plants for Valentine's Day

Essential Care Guide for a Thriving String of Turtles Plant

Florist Special With The Flowerslinger

The Beautiful World of Cut Flowers

So much to know, so much to learn

Ensuring You Always Have Consistently Premium-Quality Exotic Leucospermum

8 Floral Tools Every Florist Should Have

Red Flower Meaning Beyond Love and Romance

New York State Flower and Its Place in New York’s Identity

What Is a Mimosa Flower? Here's What You Need to Know

10 Crucial Tips and Tricks for Opening a Flower Shop

EHPEA’s Role in Ethiopian Floriculture Growth and Socio-Economic Impact

Molo River Roses and the Long View on Spray Rose Growing

Ibarra-Valen---Blumenhaus---Interview-on-Thursd (1)

Florist Special: Sharing Floral Talent From Around the World!

Hi There!

On Thursd we dedicate a weekly feature spotlighting talented florists from around the world. It is a space where floral designers can share their work, their story, and their creative approach with a global audience of industry professionals, growers, brands, and flower lovers.

Each Florist Special highlights the personality behind the flowers. From signature style and favorite materials to design philosophy and standout projects, the feature offers insight into what makes each florist unique. It is not just about beautiful images — it is about showcasing craftsmanship, technique, and the vision that drives the work.

Being featured on Thursd.com means gaining international visibility within the floral industry. The platform connects florists with breeders, suppliers, event professionals, and potential clients who are actively engaged in the world of flowers. It is an opportunity to strengthen brand presence, build credibility, and become part of a growing global network of floral creatives.

Are you a florist ready to share your work with the world? Join Thursd.com and be featured in an upcoming Florist Special.

Spring Into Color by Visiting the Flower Fields at Carlsbad California

Heritage, Architecture, Nature, Travel, or Just the Most Beautiful Place in the World?

Make your own bucketlist!

“If It Can’t Have a Garden, We Won’t Do It” – Shibanee & Kamal Architects

The Best Flower Shops to Visit in New York

Komorebi, the Effect of Sunlight Seeping Through Tree Branches in Nature

Kingcup Cactus, Also Called Echinocereus Triglochidiatus, the Claret Blooming Cactus

Simplifying – When Less Floral Says More

The Whole Flower Industry Together

Bloggers share their best floral experiences

The Artistry Collection at Camelia Flowers & Events

It began very naturally, from a creative feeling rather than a concept. Over time, we grew into it, and before we knew it, it became an independent artistic expression.

When Valentine’s Flowers Become a Media Punching Bag

Every Valentine’s Day, flowers become a headline problem. Here is a personal perspective on residues, media framing, innovation, and why the global floral sector must lead with context instead of defensiveness.

1001 Roses: When a Bouquet Becomes a Statement

This is where quality makes the difference. Red Naomi is not just a red rose. It is depth. It is velvet. It is a red that absorbs light and gives back emotion.

Creating My Valentine Arrangement Step by Step

How to make a simple but inspiring design with a touch of love.

Business Is Full of Changes

Adapting strategy, rethinking assumptions, and responding to shifting markets in today’s European landscape.

When AI Makes Everything Look Real Then People Start Looking for What Is

As artificial intelligence makes everything look increasingly real, trust quietly erodes, and people begin searching for experiences that cannot be simulated.

AI SEO for Florists – How AI Search Is Changing Search Engines in Floriculture

AI search is reshaping how people discover flower shops, and what ranks is no longer only about simple keyword matching.

Madrid Blooms – An Exceptional Experience

Curated by Sylvia, the 2026 edition featured some of the world’s most outstanding floral creatives. Read my blog to find out who they were!

New Study Shows Floriculture Sustainability Is a Shared Vision With Sector-Specific Approaches

The Floral Calendar That Matters

From cultural traditions to commercial flower peaks

Preserved Flowers by Verdissimo – The Perfect Floral Choices for the Entire Month of Love

A Different Kind of Love Story, Told in An Unconventional Garden Rose Palette

10 Non-Traditional Flowers for Valentine's Day

5 Ways to Make a Profit and Prepare Your Flower Shop for Valentine’s Day

What You’d Love to Know About Dipladenia, the Equally Charming Mandevilla Twin

Living Garden

Plants that shape space, season, and soul

The Cyclamen That Changes Everything

Elixia® opens the door to year-round interest, sensory appeal, and lasting garden presence.

Lithodora, the Stunning Blue Evergreen Ground Cover

Low-growing evergreen shrubs or subshrubs featuring small, narrow dark green leaves and clusters of five-lobed blue or white flowers.

Five Ways to Add Quick Touch of Color to Spring Gardens

Colors in your garden bring happy feelings, enhance the mood and generally improve the aesthetics of the place.

Bleeding Heart Flower Meaning, Symbolism, and Cultural Significance

These heart-shaped flowers tell tales of emotion, vulnerability, and the courage to love fully despite the risk of heartbreak.

EHPEAs Role in Ethiopian Floriculture dynamic feature

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

10 Interesting Facts About International Women's Day

It is a day that belongs to everyone and everywhere. It presents an occasion to embrace equity among all women in the world.

10 Impossible-to-Kill Outdoor Plants You’ll Want to Have in Your Garden

Learn the secret on how to keep your garden greener, more beautiful and long-lasting with these hard to kill outdoor plants.

Sian Flowers' Fully Stocked Varieties of Pastel-Colored Roses for All Occasions

Sian continues to capture the essence of elegant beauty and style with their exquisite warm, soft pastel-colored solid roses.

Celebrate International Women's Day With Ever Pink Roses

At De Ruiter East Africa Women already were pampered and received the most beautiful roses carrying the name Ever Pink.

The Fritillaria Cut Flower Season Has Begun!

Time to get excited over the crown jewels of floriculture from the All I Am quality brand.

Want to Have Healthier Houseplants? Follow These 10 Care Tips

Looking after them engages nurturing instincts, enjoying the process of watching your favorite plants grow and bloom.

10 Flowers You Can Gift on International Women’s Day

And why it's so important to celebrate this day.

High Culture Roses From Kenya for the Luxury Event Scene

Grower Red Lands Roses has made it its mission to deliver the best roses that meet the demands of upscale gatherings.

Roses for Ramadan

A meaningful gift at iftar of the Eid al-Fitr celebration.

Locally Sourcing Flowers Is Ideal, but a Balanced Approach Is More Viable

The approach often referred to as ‘farm-to-vase,’ where flowers are obtained directly from nearby growers is widely vouched for across the floristry industry.

Sahara Sensation - Get to Know This Spectacular Rose

With a sandy tone, it’s the kind of rose that doesn’t need to shout to be noticed.

10 Ideal Houseplants for Japandi Aesthetics in Interior Design

The concept combines Japanese artistic elements and wabi-sabi philosophy with Scandinavian comfort and coziness in design.

Florist Special With Rachel Wayne

Spring’s fresh energy, summer’s wild abundance, autumn’s depth, and winter’s quietness—each shape the way she creates and connects with flowers.

Abundant Nature Gets Stacked in House-Shaped Puzzle Pieces by NOA and Atelier4

The tower's harmonious interaction with the surrounding urban context and nature is made possible by the equal architectural value of the building's four facades.

Keeping Your Roses Fresh-Looking Even Beyond That Special Occasion

To ensure that your roses thrive and maintain their beauty, Chrysal and Kenyan grower Bloomingdale Roses offers some useful care tips.

Diller Scofidio + Renfro Designs 'Oasis in the Sky' for Dubai Wellness Resort

Plants are becoming an integral part of modern design rather than just decorative afterthoughts and this is a future design that proves it.

The Plants and Flowers for Chinese New Year That Bring You Good Luck

These Are the Most Read Stories on Thursd Online Floral Magazine Ever

Are you also curious what these 'Top Floral Stories' are about?

The Origin of 'Roses Are Red Violets Are Blue' Poem

Where did the ultimate Valentine's Day cliché come from and where does it go?

The 7 Best Bathroom Plants to Have In 2026

These humidity-loving houseplants thrive in low light, need minimal care, and add natural charm to any space in 2026.

The African Baobab Tree – How One Plant Produces a Complete Environment

With its roots seemingly reaching for the sky, the baobab tree’s incredible and special shape has inspired myths and legends for centuries.

Dracaena Reflexa Is a Tropical Beauty With a Song of Its Own

A plant with a graceful form, characterized by long, lanceolate leaves displaying a conspicuous blend of dark green and vibrant chartreuse stripes.

20 Impactful Flower Quotes and Their Meaning

Love is the flower, you’ve got to let it grow. – John Lennon
Love is like wildflowers; it’s often found in the most unlikely places. – Ralph Waldo Emerson
Life is the flower for which love is the honey. – Victor Hugo
A flower cannot blossom without sunshine, and a man cannot live without love. – Max Müller
The very best relationship has a gardener and a flower. The gardener nurtures and the flower blooms. – Carole Radziwill
You belong among the wildflowers. – Tom Petty
Take time to smell the roses. – Proverb
There are always flowers for those who want to see them. – Henri Matisse
If you look the right way, you can see that the whole world is a garden. – Frances Hodgson Burnett
What a lonely place it would be to have a world without a wildflower. – Roland R. Kemler
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People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

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The Enigmatic Buddha’s Hand Is a Citrus Marvel Steeped in Symbolism and Flavor

A botanical wonder possessing a bizarre appearance and an enchanting fragrance.

The Ultimate Guide to Grow and Care for Joey Palm Tree a.k.a. Johannesteijsmannia Altifrons

Discover everything you need to know about this elegant tropical treat, from care tips to where to buy them. Learn why this exotic palm is a must-have for any plant lover.

Spindle Palm Tree (Hyophorbe Verschaffeltii) - The Ultimate Guide

It's aesthetic appeal and relatively low maintenance, makes it a great choice for your garden or indoor spaces.

Pretty in Pink - 15 Pink Houseplants That Add a Pop of Color

For an unexpected flush of rosy color without relying on bright blooms.

Flower fairs & shows you definitely want to go to

FLORICULTURE COMPANIES ON THURSD.

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

Thursd is the Global Floral Industry Magazine & Platform